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Three key trends in retail strategy for 2023

Inside Retail

And for the year ahead, these brands need to pay attention and set future-focused strategies. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. The post Burger King’s innovative strategy: viral menus and limited collectibles appeared first on Inside Retail.

Strategy 130
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

How Liquid Death stands out in an oversaturated beverage market Liquid Death was founded by advertising creative turned entrepreneur Mike Cessario, who asked himself the multibillion-dollar question: “What would I want to be seen carrying around a party?”

Strategy 130
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How Gander aims to solve Australia’s billion-dollar food-waste problem

Inside Retail

Our strategy here in Australia is to get validity in the market through the IGA network, because they’ve got some great stores in great areas where we can really make a difference, especially to mum-and-dad operators,” Gander Australia co-founder Tim Brown told Inside Retail. This has led to a different operating model.

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Amazon is set to take off in Australia this year, get ready

Inside Retail

Amazon, the $2 trillion gorilla, arrived on our shores officially in December 2017, just in time for Christmas. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

Expansion 240
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

Thirty percent of Americans were enrolled in a subscription service in 2022, according to a survey of 37,720 people by Euromonitor, up from 20 per cent of respondents in 2017. In 2016, Truth in Advertising filed a lawsuit against Adore Me, then an independent company, for its VIP membership pricing program. The retailer reached a $2.35

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.