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Point-of-Purchase (POP) Design Tips for the Festive Period

Retail Focus

What’s more, high streets on these shores have experienced higher population growth in recent times, with this averaging out at 6% between 2012 and 2017. For example, some 10.3 million people (or 16% of the UK population) live within just 200 metres of their local high street.

Design 130
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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Chanel podcast in 2017, featuring some of the brand’s iconic visionaries, including Karl Lagerfeld. However, Sorensen warns brands from taking a half-hearted approach to podcasting and advises fully investing in the platform in order to reap its full benefits and create a highly engaged community. How to create a successful podcast.

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Netflix plans to build brands that span far beyond streaming

Inside Retail

It is racing to build a lower-cost, advertising-supported version of the service, which it once vowed never to do. Executives aim to produce franchises from Millarworld, the comic book publisher Netflix acquired in 2017. To reach that level, Netflix needs to keep people engaged with the “Stranger Things” world, he said.

Planning 130
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Analysis: Inside the murky business of skin whitening

Inside Retail

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. billion in 2017, according to Global Industry Analysts. billion market by 2024, up from US$17.9

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2023 PR Predictions

Retail Bound

Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.

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Influencer-Inspired Packaging Trends 2023

CRP

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. The first opened in Milan in July 2017, followed by a second location in Shanghai. million followers, which she uses to promote her campaigns and products.

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Three key trends in retail strategy for 2023

Inside Retail

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. The store is media Doug Stephens’ book Reengineering Retail was published in 2017. He writes that “physical experiences are more memorable and measurable than any other form of media.”

Strategy 147