Barber Design

NOVEMBER 22, 2016

We’ve seen the Brexit effect followed by plummeting markets after Donald Trump’s surprise win in the US presidential election. We’d really like to put it all behind us by taking a look at some of the big customer experience innovations in store for retailers in 2017. UX is after all, the new marketing.”. The Pokémon Effect.

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Display Social Media Engagement Flow 52

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality.

Social Media 130

Social Media Marketing Consumer Gifts 130

Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media.

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Consumer Social Media Tailored Advertising 147

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Advertising Apparel 147

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Parcel Pending

MARCH 6, 2021

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

Social Media 52

Social Media Strategy Marketing Management 52

Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.

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Advertising Social Media Gifts Form 52

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

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Gifts Fashion Color Promotion 52

Inside Retail

JUNE 20, 2024

There is the election itself and what this does to consumer confidence and habits. From past cycles, it is evident that most people take the election in their stride and the impact on consumer spending or habits should not be overestimated. The election affects retail in two main ways.

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Social Media Pattern Consumer Advertising 130