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Why Bulgari is embracing Zepeto, Asia’s most popular metaverse

Inside Retail

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.

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Cult-favourite Danish fashion brand Ganni to open stores in Australia

Inside Retail

Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on social media. “If Because it straddles the line between luxury — L Catterton bought a majority stake in 2017 — and mainstream retail, there are a lot of possibilities. “It

Fashion 245
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How the Driza-Bone deal came about and what’s next for Propel Group

Inside Retail

Before taking the reins of Propel Group, the company behind some of Australia’s best-loved workwear brands, Caroline Elliott was the COO who restructured the local operation of French fashion label Kookai and orchestrated the local franchisee Magi Enterprises’ acquisition of the global licensing rights in 2017.

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What brands can learn from the Béis Wash marketing strategy

Inside Retail

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Founded in 2017 by Eugene Cheng and Chase Maccini, it caters to consumers who want to keep their much-loved kicks clean. The #airportoutfit has amassed over 690.3

Strategy 246
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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am Platforms that we may consider being a waste of time such as computer games, content streaming sites, and social media apps, are normal environments where kids thrive, socialise, create, and develop important skills.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. The simple answer is the power of female influencers.

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How Geedup has succeeded by ignoring the ‘rules’ of modern retail

Inside Retail

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media. In 2017, with a daughter on the way, it became too much. “I