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Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to socialmedia.
Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on socialmedia. “If Because it straddles the line between luxury — L Catterton bought a majority stake in 2017 — and mainstream retail, there are a lot of possibilities. “It
Before taking the reins of Propel Group, the company behind some of Australia’s best-loved workwear brands, Caroline Elliott was the COO who restructured the local operation of French fashion label Kookai and orchestrated the local franchisee Magi Enterprises’ acquisition of the global licensing rights in 2017.
million views in over 29,800 posts on TikTok, which is proof of the socialmedia trend of documenting the aesthetics of everyday items. Founded in 2017 by Eugene Cheng and Chase Maccini, it caters to consumers who want to keep their much-loved kicks clean. The #airportoutfit has amassed over 690.3
Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am Platforms that we may consider being a waste of time such as computer games, content streaming sites, and socialmedia apps, are normal environments where kids thrive, socialise, create, and develop important skills.
There are countless examples of how socialmedia virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. The simple answer is the power of female influencers.
Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on socialmedia. In 2017, with a daughter on the way, it became too much. “I
To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via socialmedia platforms Weibo, WeChat and Little Red Book (LRB). LRB’s audience may be smaller, but users do tend to spend big on the platform.
Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.
Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on socialmedia platforms, particularly TikTok.
The brand came back from administration in 2017 to 2018. Rethinking socialmedia metrics Victoria & Woods’ consumers now span generations after its garments found virality on socialmedia and appeal with younger shoppers. I kind of looked at the counterfeits and said, well, it’s relevant out there.
Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates socialmedia to its fullest potential, playing to the strengths of each platform.
After discontinuing its paper mailer in 2017, the J Crew catalogue is back. Moreover, with the cost of advertising on socialmedia rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways.
In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. During the 1990s, the media called lone children “ little emperors ” because they became the sole recipient of the family’s attention and financial support. Collaborations are instantly recognisable in socialmedia.
For example, our heel Kobarah is a colourful piece of EVA [ethylene-vinyl acetate] that snakes around the foot and has really resonated on socialmedia. We’ve been fulfilling Camper.com orders from our Australian stores since 2017 and expanded our local e-commerce fulfilment capacity that same year.
So I started the Sneaker Laundry and we were Australia’s first sneaker care shop in 2017,” he told Inside Retail. We’ll be providing all our tips and tricks, but localised in Thai over time via our socialmedia channels to hopefully encourage better sneaker care,” he noted.
For the next three months, the temporary residency is an immersion into the Louis Vuitton men’s orbit through their most iconic designs created by Abloh, including the LV trainer sneakers, sunglasses and accessories. The global series began its journey earlier this year in Paris, followed by New York and Tokyo. Ascent into luxury.
We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. When the boys started the business in 1999, there was no socialmedia. It’s probably why this iteration has been more successful than previous ones, because we’ve had the resources to get there. Can you share what that looks like today?
It has all bases covered, from unique virtual interactive experiences to selling pre-loved luxury clothing and accessories. These become assets in your digital wardrobe and used as content for socialmedia. It was 2017 when I first came across Bolt Threads during SXSW in Austin, Texas.
Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to socialmedia, fast fashion, and technology. The store is media Doug Stephens’ book Reengineering Retail was published in 2017. Known as The Retail Prophet, Stephens included a section called The Store is Media.
Anine Bing is not the only one who made it big in the fashion game; over the last few years, many influencers successfully made the transition to retail: Something Navy by Arielle Charnas US-based influencer Arielle Charnas has a strong socialmedia presence which she leveraged to get into retail.
Once positioned at the pinnacle of the American apparel industry, the BCBG Max Azria Group faced a series of fiscal and operational difficulties, which led it to file for Chapter 11 bankruptcy protection on February 28, 2017. But now it appears to be attempting a comeback.
IR : The official launch was in 2017. SK: At the time, there wasn’t a huge focus on socialmedia or digital ads. Every year, we learn more about our customers, or more about socialmedia, or how to better manage our email [marketing]. How did you build brand awareness?
The last days of 2021 have faded into archived stories on socialmedia. In 2017, Serre was the youngest designer to be awarded the LVMH prize, in a competition open to designers under 40 who have produced a minimum of two womenswear, menswear, or gender-neutral collections. It was a major year for blockchain and the metaverse.
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