Seafolly rescues rival Tigerlily from administration
Inside Retail
MAY 9, 2024
Founded in 2000 in Sydney, Tigerlily is known for its patterned dresses and bikinis. The brand was acquired by Crescent Capital in 2017, but fell into voluntary administration in March 2020, largely due to the impact of Covid-19. The business started to reemerge after Travis Wright , former GM of Esther & Co, became CEO in 2021.
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