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How Form and Fold stayed grounded in its mission after disrupting a market

Inside Retail

It’s been seven years since Form and Fold, formerly known as The Fold, launched its industry-disrupting range of D-plus swimwear. In 2017, Stephanie Korn and Carly Warson identified a gap in the swimwear industry and filled it with a luxurious and sustainable brand. And so we don’t really need to compete,” she added.

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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

Fit, function and supportive design In the Australian market, Form and Fold is a local example of size inclusivity with its range of luxe swimwear for D-cups and up. It was co-founded in 2017 by lifelong friends Carly Warson and Stephanie Korn, who were frustrated at the limited selection of swimwear to fit their DD-cup and E-cup frames.

Marketing 259
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Nike, Serena and the push for diversity in design

Inside Retail

In 2017, he won a global competition to work at Adidas’ innovation hub, the Brooklyn Farm, but when he walked into the design studio, he said he was the only Black person in the room. “Only Black person in the room”. The more people [of colour] that can land a job, the better chance the next minority kid has of getting in,” he said.

Design 241
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An in-depth look into Aussie luxury brand Oroton’s major turnaround

Inside Retail

In 2017, iconic Australian brand Oroton fell into voluntary administration. Bringing in apparel has brought more people to our store, our traffic counts went through the roof and because of that, our returns in the smaller accessories space went through the roof. Now we’re finding people are buying the bag to go with the clothing item.

Apparel 246
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“Transformation agenda”: MFG CEO on Bobux acquisition and growth plans

Inside Retail

It forms part of a transformation genda for MFG – which owns more than a dozen retail and wholesale brands including Williams, Midas, Ziera, Diana Ferrari, Colorado, Mountfords and Mathers – focused on strategic acquisitions, investment in new technologies, facilities and omnichannel growth, and the continued growth of its store network.

Planning 244
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Prada sees second-hand fashion as opportunity, weighs partnerships

Inside Retail

billion) in size this year after growing by 65 per cent between 2017 and 2021, according to consultancy Bain. Kering’s star brand Gucci also formed a partnership with US-based resale platform The RealReal last year. It is expected to reach 33 billion euros ($37.2 This compares with 12 percent growth for brand new luxury goods.

Fashion 26
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Analysis: This is how Nike’s digital sneakers could work in the future

Inside Retail

Sitting in the audience at Fashion Tech Forum Los Angeles in October 2017 musician will.i.am Many systems, standards, and platforms we know today will help form the foundations. And while some are waiting for the cryptocurrency bubble to burst, others are doubling down with absolute certainty that blockchain and NFTs are here to stay.