Inside Retail

FEBRUARY 14, 2022

Taking inspiration from landscape, art, film, poetry, culture, and music, the pair see themselves as artists and storytellers as much as fashion designers. I think where we’re at with fashion is we all make our own reality, we can express who we are artistically. How does this make sense in real life?’ We’re dreamers.’.

Fashion 130

Fashion Art Artistic Texture 130

Design Wanted

JUNE 18, 2021

It had eight colours and was designed by the artist and queer activist Gilbert Baker who was commissioned to design something that could represent the LGBTQ community by his friend Harvey Milk, the first openly gay elected official in California. Gilbert Baker passed away in 2017, aged 65.

Design 98

Design Color Unity Artistic 98

Inside Retail

AUGUST 8, 2023

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme. While luxury brands are known to collaborate with artists , they have been pushing the boundaries of the luxury strategy by teaming up with unexpected non-luxury partners.

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

FEBRUARY 20, 2024

We partnered with three contemporary artists to reinterpret our wordmark and dot logo and printed them in a core capsule. MLR: When we started in 2017, things like using organic cotton or having ethics in your supply chain were so foreign to the way people were actually doing business and creating brands.

Boutique 130

Boutique Space Perspective Artistic 130

Design Retail Space

SEPTEMBER 26, 2020

Grandson of the company founder, Gaston was a businessman and an artist. And this could be also the reason that Gaston Louis Vuitton ‘ Cabinet of Wonders’ was published by Themes and Hudson recently in 2017. To mention only a few: travel articles, toiletry accessories, hotel labels, printed monograms.

Display 52

Display Artistic Art Harmony 52

Inside Retail

MAY 23, 2023

Around 2017, I did an accelerator with Monash University. I used to sell out really quickly, so most of my sales in 2017 and 2018 were pre-orders, which meant I was able to pay for containers of stock with sales. I was able to put that into my digital funnel, and the word-of-mouth effect also helped.

Balance 130

Balance Pattern Marketing Other 130

Inside Retail

AUGUST 16, 2021

Originally famed for its basic canvas plimsolls worn by martial artists and monks, French businessman Patrice Bastian discovered Feiyue and bought the overseas rights to sell the brand in 2005. First opened in 2017, Nio aimed to design an experience beyond just selling a car through its exclusive lounge concepts and on-site perks.

Consumer 130

Consumer Beauty and Health Fashion Marketing 130

Inside Retail

NOVEMBER 15, 2022

We opened our first retail store in Wellington in 2017, and our second in Auckland in 2019. We tend to employ artists, as opposed to retail people, because they understand the concept and they’re amazing at delivering it. Giving people a chance to feel our fabric and try on our garments is a point of difference for us.

Strategy 130

Strategy Fashion Management Artistic 130

Greater Group

NOVEMBER 24, 2019

This cafe is only the second of its kind in the world (Tiffany’s first cafe opened in New York in 2017). Inside, each of the six levels are uniquely designed to represent the different ranges of Tiffany’s products, from jewellery and accessories to homeware collections and fragrances. TOKYO MIDTOWN CHANDON BLOSSOM LOUNGE.

Retail Design 59

Retail Design Design Focal Point Balance 59