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R.M. Williams names new chief marketing officer

Inside Retail

Williams last year, welcomed Willingham’s appointment, and said his role will be critical in accelerating the brand’s new growth strategies across digital and international markets. Before DDB, Willingham was the global director on the Nike brand at Wieden + Kennedy, overseeing campaigns for the 2016 Olympics and 2018 World Cup, among others.

Marketing 246
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Oakberry eyes Australian expansion after $100 million capital infusion

Inside Retail

The company said the funding will help accelerate its global expansion strategy, targeting more than $300 million in revenue and nearly 1000 stores worldwide by the end of this year. Founded in 2016, Oakberry currently has approximately 700 stores across more than 40 countries.

Expansion 162
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Brands that embraced digital strategies generated increased engagement and sales.

Unity 260
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Freshly Cosmetics announces launch of its first flagship beauty store in the UK

Retail Focus

Still a relative newcomer to the global beauty industry, Freshly Cosmetics was established in 2016 and has already been used more than a million people across 20 countries throughout Europe as well as China. The brand has a very clear vision and purpose and the company are led and guided by pioneers in R&D for natural cosmetics.

Texture 223
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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Shelley Sullivan: We are following the same strategy in the US. IR: Previously you mentioned the strategy was almost entirely digital, did this end up being the the case entering the US? It is a tried-and-tested model for the brand; influencer marketing is a major element of the launch strategy. SS: Six per cent. SS: Absolutely.

Marketing 246
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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Honing the product for growth Moving forward, Lekker’s strategy is to be fully impact-driven and its focus on e-bikes is a big part of this.

Contrast 251
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. SS: It depends on the strategy, really. Now, we’re the number-one-selling brand in Woolworths and Big W.

Expansion 245