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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

Unity 260
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. SS: It depends on the strategy, really. Now, we’re the number-one-selling brand in Woolworths and Big W.

Expansion 245
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Meet the power couple behind Stax and Secondleft

Inside Retail

When Matilda first met Don in 2016, I had absolutely no interest in Stax, she told Inside Retail. Appealing to a more fashion-forward consumer, Secondleft offers limited-edition capsules and activates a dual-brand strategy that positions the business as a lifestyle brand, allowing it to capture a broader audience.

Fashion 147
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. We have gone in as the brand that sits underneath Zellers, so the go-to-market strategy has been to leverage the Zellers brand. That’s something we’re working on.

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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Read below for a brief explanation of the origins of this trend, some examples we’re seeing leading the way, and how you can pivot your brand’s strategy to take full advantage of this cultural current. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.