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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. It’s not just that trends have become more fleeting, they’re also more fragmented.

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Blanket recycling pioneer calls it a wrap

Inside Retail

The sustainable label was founded in 2016 by sisters Karina and Samantha Seljak with an aim to accelerate the transition towards a more circular economy. Seljak’s blankets will be available for purchase until stocks last, with sale announcements made via its social media account and mailing list.

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Carl’s Jr’s Australian licensee collapses into administration

Inside Retail

The initial response to the news on social media channels such as Reddit included some praise for the burger offer but mostly questioned the cost and quality of the burgers, service and choice of locations. The US brand launched here in 2016 choosing a Central Coast location to kickstart its growth.

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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Retailers can take advantage of this by enhancing their online presence, creating interactive content, and engaging with consumers through social media. This might be stating the obvious but it works.

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