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Yum China’s winning formula: Lower-tier cities as key markets

Inside Retail

Yum China, which spun off from Yum Brands in 2016, operates six restaurant chains in about 2200 towns and cities in China, employing around 400,000 people. However, Yum Chinas emphasis on value-driven promotions and digital integration has enabled it to capture demand even as discretionary spending tightens.

Marketing 130
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Innovative Services You Can Offer In Your New Retail Pharmacy

RetailMinded

According to News-Medical, between 2016 and 2019, researchers analyzed data from 46 pharmacies, encompassing 175 pharmacists across diverse retail settings. A curated supplement section staffed by knowledgeable professionals ensures that patients receive tailored recommendations that consider their medications and health goals.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

“While Pokémon Go to date is not allowed in China, the Chinese have their own versions of Pokémon games, including licensed mobile games and adaptations of the Pokémon franchise that are tailored to the Chinese market,” she added.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour. Understanding the evolving consumer landscape is vital for tailoring marketing and service strategies. It prioritises quality over quantity in its digital presence.

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How Luxury Escapes went from startup to global travel giant in nine years

Inside Retail

His first business idea was for apartments that were tailored to backpackers. It wasn’t until 2016 where we got a product manager in, and we were still very light in terms of building a structure around our technology team,” he noted. The company has outsourced a lot of its IT work to contractors in Vietnam and Ukraine.

Curate 130
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How digital payments can help businesses lead in customer experience

Inside Retail

The trend was evident well before then but gathered pace in the last three years as businesses promoted card-only and contactless payments in response to lockdowns and infection concerns. One of the most significant social and economic shifts during Covid-19 was the rapid move towards a cashless economy.

Reimagine 130
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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Retailers in Southeast Asia, like elsewhere, have accelerated their adoption of digital platforms as consumers have been forced online to meet their everyday needs.