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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

Live streaming is key According to Roberts, in China’s competitive social media landscape, a new era of livestreaming is capturing the attention of discerning Chinese netizens. On those days, brands engage in discounting, promotions, and live streaming, with luxury brands especially working with influential KOLs,” she concluded.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. Schmidt said that their backgrounds were more in corporate and travel, and they didn’t have knowledge or experience in commerce, IT, manufacturing, social media, fashion, design, social media or importing.

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up.

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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

According to the 2016 Census , the number of women over 55 years old experiencing homelessness increased by 31 per cent compared to 2011 – making it the fastest growing demographic experiencing homelessness in Australia. However, a post promoting the quiz on Facebook, which has an older user base, was deleted following backlash.

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