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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store. That’s something we’re working on.

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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

According to the 2016 Census , the number of women over 55 years old experiencing homelessness increased by 31 per cent compared to 2011 – making it the fastest growing demographic experiencing homelessness in Australia. However, a post promoting the quiz on Facebook, which has an older user base, was deleted following backlash.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. Schmidt said that their backgrounds were more in corporate and travel, and they didn’t have knowledge or experience in commerce, IT, manufacturing, social media, fashion, design, social media or importing.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Channels Adopted: Hermes primarily utilises its official website and select social media platforms for brand promotion.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

Live streaming is key According to Roberts, in China’s competitive social media landscape, a new era of livestreaming is capturing the attention of discerning Chinese netizens. On those days, brands engage in discounting, promotions, and live streaming, with luxury brands especially working with influential KOLs,” she concluded.