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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Shelley Sullivan: We are following the same strategy in the US. IR: Any plans for an MCoBeauty retail store in the US or Australia? IR: Previously you mentioned the strategy was almost entirely digital, did this end up being the the case entering the US? Inside Retail: How did MCoBeauty approach entering into the US market?

Marketing 246
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How Indonesian D2C brand Saturdays is changing the eyewear game

Inside Retail

We chat with co-founder Rama Suparta about the brand’s omnichannel strategy and its new mobile app and try-on service. IR: How would you describe Saturdays’ omnichannel strategy? RS: Saturdays has been leading the direct-to-consumer (DTC) revolution in Indonesia since introducing its eyewear in 2016.

Expansion 264
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Freshly Cosmetics announces launch of its first flagship beauty store in the UK

Retail Focus

Consumers will be immersed into a bright, light, open-plan shopping environment with products clearly visible to make the shopping experience effortless and enjoyable. . The launch of our first international retail store being in London is no coincidence. The launch of our first international retail store being in London is no coincidence.

Texture 223
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. Can you tell me a bit about MCoBeauty’s expansion plans? SS: It depends on the strategy, really.

Expansion 245
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Oakberry eyes Australian expansion after $100 million capital infusion

Inside Retail

Brazilian-founded Acai brand Oakberry is planning to expand its store network across many markets, including Australia, after raising $100 million (US$67 million) in Series C funding. Founded in 2016, Oakberry currently has approximately 700 stores across more than 40 countries.

Expansion 162
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Plan To Succeed. What Happens After You Reach Your Crowdfunding Goal?

Retail Bound

When creators talk about building and planning to launch their crowdfunding campaigns, the first topic that comes up is, the funding goal! The entire marketing strategy and pre-campaign is built around reaching the funding goal, however, what happens once you reach it? Do you have a plan for when you succeed? Congratulations!

Planning 119
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What does Apple’s Indian expansion plan mean for the mobile landscape?

Inside Retail

After formally filing a request for the retail store in 2016, the global tech giant wanted to open the facility in 2020 but postponed the plans due to Covid-19 disruption. Furthermore, Apple is reportedly planning to open three additional stores in the coming years to strengthen its offline presence in India.

Expansion 130