MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market
Inside Retail
MARCH 26, 2024
Shelley Sullivan: We are following the same strategy in the US. IR: Any plans for an MCoBeauty retail store in the US or Australia? IR: Previously you mentioned the strategy was almost entirely digital, did this end up being the the case entering the US? Inside Retail: How did MCoBeauty approach entering into the US market?
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