Remove 2016 Remove Perspective Remove Social Media
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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

Fashion 246
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. It gives us a very global perspective, I think, in Australia. That’s something we’re working on.

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Meet the power couple behind Stax and Secondleft

Inside Retail

When Matilda first met Don in 2016, I had absolutely no interest in Stax, she told Inside Retail. They envision an incubation model, to discover and nurture talent who will bring fresh perspectives to continue the brands innovation. Were going to have a completely new presentation of how we do social media, Matilda explained.

Fashion 147
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Zara’s live shopping shows are a big hit in China. Can it do the same in the West?

Inside Retail

. “We want to take this to the Western countries, where livestream is not as popular…but we think why not – from an entertainment perspective this is like an evolution,” said a Zara spokesperson for the initiative, which is expected to launch between August and October.

Shopping 130
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. My key takeaway is the global perspective I have adopted when handling situations, both professionally and personally.

Marketing 130
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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

Foxall co-founder Andrew Foxall offers a more positive perspective, though says he’s “far less positive about the plausible political motives” behind privatisation. “Most of our client brand building is geared towards social media, and the word TV has dropped off during media planning conversations,” Foxall adds.

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Personal care brand Ethique concentrates on raising the bar

Inside Retail

A 2016 Huffington Post article propelled the brand to new audiences and before long, Britney Spears and Ashton Kutcher were sharing the brand on their social media platforms. I know a few retailers who find [refillables] very capital intensive and very messy, from a labour perspective, so there are some challenges.”.