Remove 2016 Remove Perspective Remove Social Media
article thumbnail

Zara’s live shopping shows are a big hit in China. Can it do the same in the West?

Inside Retail

. “We want to take this to the Western countries, where livestream is not as popular…but we think why not – from an entertainment perspective this is like an evolution,” said a Zara spokesperson for the initiative, which is expected to launch between August and October.

Shopping 130
article thumbnail

How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. My key takeaway is the global perspective I have adopted when handling situations, both professionally and personally.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

Fashion 246
article thumbnail

Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

Foxall co-founder Andrew Foxall offers a more positive perspective, though says he’s “far less positive about the plausible political motives” behind privatisation. “Most of our client brand building is geared towards social media, and the word TV has dropped off during media planning conversations,” Foxall adds.

article thumbnail

Personal care brand Ethique concentrates on raising the bar

Inside Retail

A 2016 Huffington Post article propelled the brand to new audiences and before long, Britney Spears and Ashton Kutcher were sharing the brand on their social media platforms. I know a few retailers who find [refillables] very capital intensive and very messy, from a labour perspective, so there are some challenges.”.

article thumbnail

“Long Hours Don’t Make You a Better Creative”: Top Tips for Design Graduates

Design Week

Next, communicate this deadline to your friends, family, peers, and the relentless trolls on social media, so that there is accountability and fear of public shaming should you miss it. It gives you multiple perspectives to think about a problem or challenge.

Design 145
article thumbnail

Influencer-Inspired Packaging Trends 2023

CRP

Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives. In the years between 2016 and 2018, she launched new retail stores in Paris and New York. Bing opened her first Los Angeles store in West Hollywood in 2014. Today, her Instagram brand account has over 1.1

Gifts 52