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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.

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Inside the deceptive design world of dark patterns

Design Week

That means you’ve experienced dark patterns, which are defined as “tricks used in websites and apps that make you do things that you didn’t mean to” In short, they favour the commercial interests of the company rather than the consumer, and can often be misleading. Dark patterns exist. Hey @RevolutApp.