Inside Retail

JULY 16, 2024

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

Social Media 130

Social Media Consumer Strategy Balance 130

Inside Retail

SEPTEMBER 22, 2021

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). ” The fashion industry grows up.

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130

Marketing Social Media Fashion Management 130

Inside Retail

JANUARY 11, 2024

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. This is where acute marketing tactics come into play. And boy did they ever.

Social Media 130

Social Media Department Stores Marketing Consumer 130

Inside Retail

OCTOBER 21, 2021

PayPal has offered to buy digital pinboard site Pinterest for $45 billion, people familiar with the matter said on Wednesday, a combination that could herald more financial technology and social media tie-ups in e-commerce. It would be the biggest acquisition of a social media company, surpassing Microsoft Corp’s $26.2

Social Media 130

Social Media Advertising Marketing Shopping 130

Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. The business has subsequently grown from one style in 2016 to almost 20 SKUs today.

Social Media 130

Social Media Accessories Accessories Marketing 130

Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Five brands have been selected based on their current market positioning at the luxury level.

Social Media 148

Social Media Strategy Balance Engagement 148

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

Engagement 130

Engagement Social Media Fashion Apparel 130

Inside Retail

JUNE 26, 2024

Kicking things off with a Kickstarter campaign Like many indie brands on the market today, a large source of funding was found via Kickstarter, a public funding platform for creative and entrepreneurial projects. Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today.

Social Media 147

Social Media Expansion Marketing Consumer 147

Inside Retail

JULY 27, 2023

Hosking took on the role of CEO and managing director, and the business listed publicly on the Australian Securities Exchange in 2016 off the back of strong international growth. During these years, the business struggled to gain traction in the rapidly changing e-commerce market.

Artistic 242

Artistic Social Media Management Design 242

Inside Retail

FEBRUARY 8, 2022

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It Private label.

Social Media 130

Social Media Layout Engagement Advertising 130

Inside Retail

AUGUST 2, 2023

A new marketing initiative from Australian mattress company Koala has waded into a tense debate around generational wealth and housing affordability and sparked strong responses from young and old – though that was likely a goal of the campaign. On Instagram, the campaign has mostly been received positively in the comments section.

Promotion 234

Promotion Social Media Marketing Balance 234

Inside Retail

SEPTEMBER 10, 2024

Moreover, with the cost of advertising on social media rising – without the promise of conversion – it’s not surprising that brands are looking to reach consumers in new and old ways. High-end multi-brand fashion retailers, such as Selfridges, Net-a-Porter and David Jones, all include catalogues in their marketing mix.

Fashion 147

Fashion Social Media Department Stores Consumer 147

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. China’s cosmetics market is expected to grow to achieve a market size of RMB 372.37 High-end products, dominated by foreign brands, are taking up a larger share of the market, increasing from 27 per cent in 2014 to 38.3

Social Media 130

Social Media Marketing Consumer Gifts 130

Inside Retail

NOVEMBER 14, 2023

In the spring of 2016, the two opened the first location of The Ripped Bodice, one of the first and only romance-focused bookstores in the US, in Culver City, California. Inside Retail : You and your sister originally launched The Ripped Bodice in 2016 in Los Angeles. LK: So many!

Social Media 130

Social Media Location Gifts Curate 130

Inside Retail

AUGUST 8, 2023

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. Reports by consulting agencies Bain & Company and McKinsey predicted that, by 2025, East Asia can become the world’s largest personal luxury goods market. China alone will consume about half the global market value of luxury goods.

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

MAY 8, 2023

LinkedIn, the social media network owned by Microsoft Corp that focuses on business professionals, said on Monday it would cut 716 jobs as demand wavers, while also shutting down its China-focused job application. Roslansky also said in the letter that the changes would result in creating 250 new jobs.

Social Media 130

Social Media Marketing Other 130

Inside Retail

DECEMBER 19, 2022

Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps. In 2016 they partnered with Kevin Hart through their campaign ‘Run with Hart’. He was raw, honest and brilliantly witty. “If If cauliflower can be pizza, you can be anything you want.”

Beauty and Health 246

Beauty and Health Advertising Social Media Other 246

Inside Retail

AUGUST 2, 2021

What started out as a digital native brand, 10 years ago this November, now operates 17 showrooms globally, in key markets Australia, America and the United Kingdom. “I The US is Grace Loves Lace’s biggest market, currently accounting for 70 per cent of sales. In 2016, the brand’s Hollie 2.0 In 2016, the brand’s Hollie 2.0

Expansion 147

Expansion Social Media Focal Point Boutique 147

Inside Retail

MAY 29, 2022

And as the e-commerce market in Southeast Asia has grown, so have demands from consumers for a highly personalised, integrated, one-stop-shop experience delivered seamlessly through multiple retail channels. Social commerce promises incredible potential driven by strong collaboration with influencers.

Social Media 130

Social Media Consumer Shopping Engagement 130

Inside Retail

MAY 10, 2022

billion, the strongest year-on-year increase since 2016. In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. The best way to lower customer acquisition costs is to diversify your acquisition methods to avoid competing exclusively in digital marketing.

Advertising 130

Advertising Social Media Strategy Form 130

Inside Retail

OCTOBER 25, 2022

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. IR: You recently announced plans to open a number of new stores in the US, UK, and Australia, marking your return to the Australian market as a stand-alone retailer. When the boys started the business in 1999, there was no social media.

Fashion 243

Fashion Flow Location Planning 243

Inside Retail

SEPTEMBER 9, 2021

The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.

Social Media 130

Social Media Advertising Light Line 130

Retail Focus

JUNE 9, 2023

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. over the previous two years.

Social Media 130

Social Media Apparel Space Light 130

Retail Bound

DECEMBER 14, 2022

The entire marketing strategy and pre-campaign is built around reaching the funding goal, however, what happens once you reach it? You will also want to create content that is engaging and shareable, and use social media to repurpose the content since not everyone reads the campaign updates or emails. The post Plan To Succeed.

Planning 119

Planning Social Media Engagement Strategy 119

VMS

JULY 7, 2021

According to Global Market Insight and Euromonitor, though the Indian pet care industry is estimated at less than 0.8 billion USD in 2018, it is among the fastest-growing markets, with a projected compounded annual growth rate (CAGR) of about 17 percent in comparison with a global rate of 5.2 percent of global industry valued at $190.1

Social Media 95

Social Media Visual Merchandising Line Accessories 95

Inside Retail

JULY 7, 2022

GameStop was at the heart of a meme-stock trading phenomenon in 2021, when retail investors banded together on social media forums to punish hedge funds that had bet against the stocks. He also held the position of chief marketing officer and group executive digital at David Jones. Taco Bell pinches Amazon’s head of advertising.

Gifts 130

Gifts Advertising Expansion Social Media 130

Inside Retail

NOVEMBER 17, 2021

Ethique is now in 24 markets globally, with 4500 stockists around the world. A 2016 Huffington Post article propelled the brand to new audiences and before long, Britney Spears and Ashton Kutcher were sharing the brand on their social media platforms. Moving with the market. Ethique goes global.

Social Media 130

Social Media Perspective Marketing Form 130

Inside Retail

MARCH 22, 2023

With slim margins, complex supply chains and rapid changes in customer interest driven by changes in seasons or a viral hit on social media, retailers are constantly adapting to different market conditions. So what can retailers do? How should they respond to both the risks and the opportunities that exist?

Social Media 130

Social Media Line Engagement Management 130

Trade Show Booth Companies - Trade Group

JANUARY 17, 2023

July 2016: Pokémon Go released. Multi-Channel Marketing. Multi-channel marketing, from TV shows to movies to games to playing cards to a YouTube channel, has helped Pokémon enter new markets and maintain a significant presence online and offline. The Trade Group is a full-service event marketing company.

Social Media 98

Social Media Marketing Color Merchandising 98

Parcel Pending

NOVEMBER 5, 2024

Armed with digital platforms and direct-to-consumer channels, manufacturers can now increasingly bypass distributors to forge their own paths to market. Yet this bedrock is shifting. This disruption challenges the very architecture of how products flow from the factory floor to the end user.

Social Media 52

Social Media Flow Architecture Consumer 52

Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Marketers excel at coming up with fun, outside-the-box ideas. For many, this freedom to brainstorm and, admittedly, be a little silly, is the main perk of being in marketing. Managing Attendee Touchpoints A touchpoint happens anytime a prospect or client engages with your marketing materials.

Social Media 52

Social Media Advertising Layout Engagement 52

VMS

JULY 7, 2021

According to Global Market Insight and Euromonitor, though the Indian pet care industry is estimated at less than 0.8 billion USD in 2018, it is among the fastest-growing markets, with a projected compounded annual growth rate (CAGR) of about 17 percent in comparison with a global rate of 5.2 percent of global industry valued at $190.1

Social Media 52

Social Media Visual Merchandising Line Accessories 52

Barber Design

NOVEMBER 22, 2016

2016 has been quite a tumultuous year for retail. We’ve seen the Brexit effect followed by plummeting markets after Donald Trump’s surprise win in the US presidential election. UX is after all, the new marketing.”. Weinberg suggests four big marketing innovations that will help keep the High Street alive in the coming year: 1.

Display 52

Display Social Media Engagement Flow 52

Parcel Pending

APRIL 20, 2022

The D2C e-commerce market exploded during the pandemic as consumers were house-bound and took to online shopping to fulfill their grocery, wardrobe, home goods, and grooming needs. Many discovered new brands through D2C marketing, especially direct sellers – who were better positioned for ordering, communicating, and fulfilling online sales.

Social Media 52

Social Media Consumer Customer Retention Marketing 52

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

Gifts 52

Gifts Fashion Color Promotion 52

Parcel Pending

FEBRUARY 14, 2022

As a property manager , you undoubtedly recognize that turning over a unit has a significant price tag – from cleaning to marketing to maintenance costs (especially in current market conditions ). Don’t forget to provide easy-to-find links on your home page and social media accounts. 2016, April 26). Short, Taylor.

Management 52

Management Gifts Social Media Line 52