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How to manage change without burning out employees

Inside Retail

In the past three years, the average employee experienced 10 planned enterprise changes, up from two in 2016. Its exhausting and the Harvard Business Review tells us that employees willingness to support enterprise change collapsed to just 43 per cent in 2022 compared to 74 per cent in 2016.

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R.M. Williams names new chief marketing officer

Inside Retail

Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company. Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M.

Marketing 246
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Freshly Cosmetics announces launch of its first flagship beauty store in the UK

Retail Focus

Still a relative newcomer to the global beauty industry, Freshly Cosmetics was established in 2016 and has already been used more than a million people across 20 countries throughout Europe as well as China. The brand has a very clear vision and purpose and the company are led and guided by pioneers in R&D for natural cosmetics.

Texture 223
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. SS: It depends on the strategy, really. Now, we’re the number-one-selling brand in Woolworths and Big W.

Expansion 245
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Oakberry eyes Australian expansion after $100 million capital infusion

Inside Retail

The round was raised through funds managed by the Brazilian investment bank BTG Pactual – the largest investment bank in Latin America. The company said the funding will help accelerate its global expansion strategy, targeting more than $300 million in revenue and nearly 1000 stores worldwide by the end of this year.

Expansion 162
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Why the Kmart-Target back end merger has been a decade in the making

Inside Retail

But while Target initially seemed to be in a strong position, there was a lack of stability and understanding of what made the business tick within its management ranks. In 2002, however, the business’ managing director Larry Davis, himself originally from North America, refocused Target on bringing US-based brands into Australia.

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Why more retailers are hiring chief brand officers

Inside Retail

Take Crocs, for example, which managed to transform its entire customer perception from ‘cringe’ to ‘must-have fashion statement piece’, with the implementation of a clear brand-led strategy. Calling Crocs a meme back in 2016 would have been no major exaggeration. “So, Crocs brand hits its stride.

Strategy 246