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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. It’s not just that trends have become more fleeting, they’re also more fragmented.

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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

Shopping 264
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace. Ghalia BOUSTANI.

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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. Previously, I was based out of the global head office in Boston, Massachusetts in the United States.

Marketing 130
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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Some of our products are made in China, the US, Korea, and Australia, but we’ve managed to have very little price increases. SS: We’re not.

Expansion 245
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“Frustrated”: Lovisa staff call out underpayment, poor workplace culture

Inside Retail

I worked an eight-hour shift to take the load off of my manager because I knew she had been stressed – it’s Christmas – and then was asked to mop and clean the store after my shift ended,” the employee said. It’s a lot for the retail industry to manage,” University of Newcastle lecturer in law Mirella Atherton told Inside Retail.