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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

Expansion 245
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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

Fashion 246
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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

This connection doesn’t need to be in the form of a committed, lifelong membership to a particular group – authentic connection can be just as easily made through a quick nod that says, ‘I’ve been there’. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

Print is back Since the rise of e-commerce, retailers have increased their focus on digital forms of communication, but there is a connection with consumers that email can’t replicate. The theme is obvious, and maybe a surprise to no one, fashion consumers love to see clothes in print.

Fashion 147
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Rising digital advertising costs are motivating retailers to build brand

Inside Retail

billion, the strongest year-on-year increase since 2016. This isn’t to say you should completely pull your investment in things like social media ads and SEO, but that you should temper them with a focus on more memorable, organic forms of customer acquisition and marketing to lower your overall costs.

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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. The policy was updated to two children per family in 2016 and three in 2021. During the 1990s, the media called lone children “ little emperors ” because they became the sole recipient of the family’s attention and financial support.

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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. “Most of our client brand building is geared towards social media, and the word TV has dropped off during media planning conversations,” Foxall adds.