Remove 2016 Remove Form Remove Social Media
article thumbnail

Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

Expansion 245
article thumbnail

Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

Fashion 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meet the power couple behind Stax and Secondleft

Inside Retail

When Matilda first met Don in 2016, I had absolutely no interest in Stax, she told Inside Retail. Customers noticed the brands commitment to inclusivity, too, and formed a loyal community to which the couple devoted themselves. Were going to have a completely new presentation of how we do social media, Matilda explained.

Fashion 147
article thumbnail

Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

This connection doesn’t need to be in the form of a committed, lifelong membership to a particular group – authentic connection can be just as easily made through a quick nod that says, ‘I’ve been there’. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

article thumbnail

A taste of home: The rise of expat retailers

Inside Retail

Beyond selling goods, British Corner Shop connects a large community of expats on social media, with 130,000 followers on Facebook and 21,000 on Instagram. At the time of the 2016 Census, 74,888 Irish-born people were recorded in Australia. ” Over 11 per cent of the Irish diaspora reside in Australia. A taste of Korea.

article thumbnail

J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

Print is back Since the rise of e-commerce, retailers have increased their focus on digital forms of communication, but there is a connection with consumers that email can’t replicate. The theme is obvious, and maybe a surprise to no one, fashion consumers love to see clothes in print.

Fashion 147
article thumbnail

Rising digital advertising costs are motivating retailers to build brand

Inside Retail

billion, the strongest year-on-year increase since 2016. This isn’t to say you should completely pull your investment in things like social media ads and SEO, but that you should temper them with a focus on more memorable, organic forms of customer acquisition and marketing to lower your overall costs.