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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

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Generation wars: Koala quiz splits opinion as it tackles income inequality

Inside Retail

According to the 2016 Census , the number of women over 55 years old experiencing homelessness increased by 31 per cent compared to 2011 – making it the fastest growing demographic experiencing homelessness in Australia. However, a post promoting the quiz on Facebook, which has an older user base, was deleted following backlash.

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Love, Bonito appoints first CEO in its 11-year history

Inside Retail

Female fashion brand Love, Bonito has promoted its chief operating officer Dione Song to CEO, the first time the 11-year-old company has had one. On 17 August 2016, I met Dione at a networking event, and we hit it off instantly,” she recounted. “We Eight months later, we decided to formally join forces to build Love, Bonito.”.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store. That’s something we’re working on.

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Olympic fever: A golden opportunity – if you’ve got cash to splash

Inside Retail

The brand is back for another Games, building on its sponsorship of the Rio 2016 and Tokyo 2020 teams. Woolworths has a variety of promotions running in-store in addition to making donations to grassroots sporting organisations. This suggests there’s value to be had in forking out those big sponsorship dollars.