Remove 2016 Remove Engagement Remove Promotion
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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. The post The right formula?

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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Love, Bonito appoints first CEO in its 11-year history

Inside Retail

Female fashion brand Love, Bonito has promoted its chief operating officer Dione Song to CEO, the first time the 11-year-old company has had one. On 17 August 2016, I met Dione at a networking event, and we hit it off instantly,” she recounted. “We Eight months later, we decided to formally join forces to build Love, Bonito.”.

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Is office gossip really that bad?

Inside Retail

First, we readjusted our sight on entitlement and self-promotion, and now office gossip is in the spotlight as the workplace’s latest ally. The fallout of flex In 2016, Australian census data suggested just 5 per cent of employees worked from home. Connectivity and social engagement are all too important cultural pulls.

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How Quad Lock is growing through ambassadors, sponsorships and the F1

Inside Retail

The brand has created the Quad Lock Box – a 40-foot, former shipping container that will be used to promote the full range of Quad Lock products, including phone mounts for bicycles, motorcycles, cars, marine vehicles and off-road vehicles, at the Grand Prix.

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