Remove 2016 Remove Engagement Remove Pattern
article thumbnail

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260
article thumbnail

Why cultural appropriation keeps happening — and how to fix it

Inside Retail

Spanish fast fashion giant Zara made headlines for all the wrong reasons last month when Mexico’s Ministry of Culture accused it of using embroidery patterns distinctive to the Mixteca community of Oaxaca in its garments without credit or benefit to the Indigneous community. The community used the funds to build a school among other projects.

Fashion 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

article thumbnail

Uncommon rebrands mortgage broker Habito with a “badass version of heaven”

Design Week

Habito was established in 2016, following founder Dan Hegarty’s difficulty in buying his first property which involved multiple mistakes with his mortgage application. The phantasmagoric visual style has also been reinforced by a variety of shifting images and colour patterns. User experience is another focus on the update.

article thumbnail

Retail crime: Why foiling shoplifters takes a team effort

Inside Retail

Recently, the Profit Protection Future Forum released the findings of its comprehensive The 2022 Australia and New Zealand Retail Crime Study, a rigorously conducted body of research that captured the trends and patterns of the retail crime landscape from some of ANZ’s largest retailers.

article thumbnail

“Books remain stubbornly, thrillingly relevant”: the enduring value of book design

Design Week

“Books remain stubbornly, thrillingly relevant” “Today’s digital world is ever more ephemeral, and our attention spans and capacity for in-depth engagement seem to decrease in inverse proportion,” Michael Beirut tells Design Week about the competition. Design description). Remote, by David Shields (1995).

Design 101
article thumbnail

How packaging design is helping to shift the narrative around periods

Design Week

Cardiff-based brand consultancy Marsden/Mee led the project, opting for a “natural but different” theme that combined patterns found in nature – animal stripes, waves, water ripples – with bright colour palettes designed to set it apart from conventional competitors. Designing with context in mind. .

Design 63