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Meet the power couple behind Stax and Secondleft

Inside Retail

From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market.

Fashion 147
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

Unity 260
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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

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New Zealand skincare brand Emma Lewisham enters Credo Beauty 

Inside Retail

After forging a successful corporate career as a strategy and marketing executive for Japanese tech company Brother International, Lewisham was inspired to reflect on the potentially harmful ingredients in the skincare she was using after a series of personal events. IR : How does Emma Lewisham fill a white space in the beauty market?

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Across our network of 30 omnichannel and pureplay online retailers in Australia, we’re seeing a trend towards consolidation and specialisation, which are interrelated, as large and addressable markets remain underpenetrated. Multichannel, and its closely related omnichannel cousin, becomes even more important in B2B commerce.

Shopping 264
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How Indonesian D2C brand Saturdays is changing the eyewear game

Inside Retail

We operate eight stores in Jakarta and plan to expand to more Indonesian cities; Our home try-on service offers an in-store experience but in the convenience of the customer’s home; Our customers also engage with us through chat to help purchase, assist in home try-on bookings, and answer any questions.

Expansion 264
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A taste of home: The rise of expat retailers

Inside Retail

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.