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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

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The story behind The Ripped Bodice, an indie bookstore for romance lovers

Inside Retail

In the spring of 2016, the two opened the first location of The Ripped Bodice, one of the first and only romance-focused bookstores in the US, in Culver City, California. Inside Retail : You and your sister originally launched The Ripped Bodice in 2016 in Los Angeles.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands are using technology to create immersive and interactive product presentations.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Across our network of 30 omnichannel and pureplay online retailers in Australia, we’re seeing a trend towards consolidation and specialisation, which are interrelated, as large and addressable markets remain underpenetrated. Multichannel, and its closely related omnichannel cousin, becomes even more important in B2B commerce.

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How skydiving and ice baths help this CEO stay energised

Inside Retail

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. Inside Retail’s Top 50 People in E-Commerce is an annual ranking of the most impressive and inspiring leaders in Australia’s online retail industry.

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Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

Last Monday, on International Day of the Girl, the Lego Group announced a commitment to removing harmful gender stereotypes from all of its products and marketing going forward. . Parents from the survey were nearly five times as likely to encourage girls to engage in dance and dress-up activities than boys. Blue-and-pink divide.