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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Across our network of 30 omnichannel and pureplay online retailers in Australia, we’re seeing a trend towards consolidation and specialisation, which are interrelated, as large and addressable markets remain underpenetrated. Multichannel, and its closely related omnichannel cousin, becomes even more important in B2B commerce.

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How Indonesian D2C brand Saturdays is changing the eyewear game

Inside Retail

We operate eight stores in Jakarta and plan to expand to more Indonesian cities; Our home try-on service offers an in-store experience but in the convenience of the customer’s home; Our customers also engage with us through chat to help purchase, assist in home try-on bookings, and answer any questions.

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‘Back to the hustle’: Why Ryan Gracie left Catch to join MyDeal

Inside Retail

After spending nearly five years as chief marketing officer at Catch, Ryan Gracie has left to join MyDeal , an up-and-coming online marketplace that listed on the ASX last October. . The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016.

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How Taking Shape is leveraging backend efficiency gains to grow overseas

Inside Retail

What we want to do is make buying online as easy and as engaging as it is in-store,” Krista Diez-Simon, Taking Shapes’s chief financial officer and chief operations officer, told Inside Retail. It launched a local online offering in the UK in March 2021, after a previous foray ended with the closure of 30 bricks-and-mortar stores in 2016.

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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Meanwhile, its mullet shoe , in partnership with the Black Dog Institute, was dedicated to the understanding, prevention and treatment of mental illness.

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