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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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The story behind The Ripped Bodice, an indie bookstore for romance lovers

Inside Retail

In the spring of 2016, the two opened the first location of The Ripped Bodice, one of the first and only romance-focused bookstores in the US, in Culver City, California. Inside Retail : You and your sister originally launched The Ripped Bodice in 2016 in Los Angeles.

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85 Degrees caught exploiting Taiwanese students, fined $475,000

Inside Retail

An investigation by the Fair Work Ombudsman (FWO) found that between July 2016 and June 2017, eight Taiwanese students (aged 20 to 22) on working holiday visas were underpaid between $50,213 and $58,248 each over a period of just under 12 months.

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Telstra fined $50m for unconscionable conduct toward Indigenous Australians

Inside Retail

Telstra has been hit with the second-biggest fine in Australian history, $50 million, for engaging in unconscionable conduct against more than 100 Indigenous customers across Australia between 2016 and 2018.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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Neal’s Yard Remedies – one of our shortlisted designs at the Retail Week Interiors Awards 2016

Barber Design

There is also an experiential tincture area to the rear of the store, which creates customer engagement and interaction in a friendly and welcoming setting. The post Neal’s Yard Remedies – one of our shortlisted designs at the Retail Week Interiors Awards 2016 appeared first on Barber Design.