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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. Young Chinese consumers looking for socially-driven purchases find these platforms more engaging than traditional shopping.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

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Telstra fined $50m for unconscionable conduct toward Indigenous Australians

Inside Retail

Telstra has been hit with the second-biggest fine in Australian history, $50 million, for engaging in unconscionable conduct against more than 100 Indigenous customers across Australia between 2016 and 2018.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

According to McKinsey in 2022, the average B2B customer now uses more than 10 channels to engage with a company, up from five channels in 2016. Multichannel, and its closely related omnichannel cousin, becomes even more important in B2B commerce. The rise of the B2B2C marketplace. It’s always the way, B2B follows B2C.

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How to manage change without burning out employees

Inside Retail

In the past three years, the average employee experienced 10 planned enterprise changes, up from two in 2016. Its exhausting and the Harvard Business Review tells us that employees willingness to support enterprise change collapsed to just 43 per cent in 2022 compared to 74 per cent in 2016. The soft metrics matter as much as the hard.

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Roubler solution resolves modern award headaches for retailers

Inside Retail

Northcott launched the software in 2016 as an all-in-one workforce management system, consciously built around compliance – and after a proven track record helping businesses avoid the pitfalls of compliance, Roubler recently secured a significant investment from leading business management platform MYOB.

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How Indonesian D2C brand Saturdays is changing the eyewear game

Inside Retail

We operate eight stores in Jakarta and plan to expand to more Indonesian cities; Our home try-on service offers an in-store experience but in the convenience of the customer’s home; Our customers also engage with us through chat to help purchase, assist in home try-on bookings, and answer any questions.

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