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Consumers have understandably grown skeptical about brands indulging in self-promotion. Born in Denmark and brought up in Sweden, Anine Bing started as a model and became an influencer promoting several fashion brands on her Instagram account as early as 2010. million followers, which she uses to promote her campaigns and products.
Business owns & understands data; introduces new products based upon direct customer input and D2C sales, increasing brand loyalty. Complete control; boosts awareness and customerretention. Cantech Letter , June 9, 2016. Difficult to obtain with third-party privacy laws. Branding & Messaging. Locus , n.d.
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