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Zara’s live shopping shows are a big hit in China. Can it do the same in the West?

Inside Retail

The fast-fashion brand, whose parent Inditex reports quarterly results on Wednesday, is investing in new ways to engage shoppers as analysts expect sales to grow less strongly after an extraordinary post-pandemic surge. Zara’s show on Douyin features Chinese models wearing Zara dresses, trying on shoes and jewellery.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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The key to better boards? More women with hands-on retail experience

Inside Retail

A 2016 survey by the National Retail Association found 40 per cent of full-time managers in the industry across Australia were female with around 1700 in CEO or managing director roles. In contrast to Wirth’s brief engagement with Myer, Amanda Bardwell has worked with Woolworths Group for 23 years, including as head of marketing.

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Pantone reveals two choices for its Colour of the Year 2021

Design Week

Meanwhile the pair also couples well for sports gear, according to Pantone, because of its high visibility contrast. 2020’s colour of the year was Classic Blue. .” ” Where will we see the pairing?

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Uncommon rebrands mortgage broker Habito with a “badass version of heaven”

Design Week

Habito was established in 2016, following founder Dan Hegarty’s difficulty in buying his first property which involved multiple mistakes with his mortgage application. These are contrasted with “modernist and clear” fonts. User experience is another focus on the update. What do you think of Habito’s rebrand?

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Pantone reveals two choices for its Colour of the Year 2021

Design Week

Meanwhile the pair also couples well for sports gear, according to Pantone, because of its high visibility contrast. 2020’s colour of the year was Classic Blue. .” ” Where will we see the pairing?

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

Dolce and Gabbana is a prime example, not just for dressing Asian models in a qipao at its spring 2016 show to resemble a stereotypical Chinese tourist, but also its controversial racist Chinese ad in 2018 that led to a nationwide boycott of the label. ‘Subconscious’ racism has become more visible in brands misappropriating Chinese culture.

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