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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. So let’s start by looking at these key emotions a little more deeply.

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Inside the rise of innovative digital fashion brand The Fabricant

Inside Retail

Since 2016, The Fabricant has been at the forefront of 3D garment design and digital fashion, featuring in several major collaborations with brands such as Puma, Under Armour, Buffalo London, Adidas x Karlie Kloss, and Australian Fashion Week. Unreal is the second most used game engine, following Unity.

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