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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Brands that embraced digital strategies generated increased engagement and sales.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Shelley Sullivan: We are following the same strategy in the US. IR: Was MCoBeauty available to US consumers via e-commerce prior to launching into Kroger Co stores? IR: Previously you mentioned the strategy was almost entirely digital, did this end up being the the case entering the US? SS: Six per cent. SS: Absolutely.

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Why more retailers are hiring chief brand officers

Inside Retail

With 86 per cent of consumers willing to pay more for a better customer experience, the drive to meet this need is forcing major players to adopt new ways of thinking to stay top of mind. Calling Crocs a meme back in 2016 would have been no major exaggeration. billion ($3.3 million ($423.9

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Freshly Cosmetics announces launch of its first flagship beauty store in the UK

Retail Focus

Consumers will be immersed into a bright, light, open-plan shopping environment with products clearly visible to make the shopping experience effortless and enjoyable. . The launch of our first international retail store being in London is no coincidence. The launch of our first international retail store being in London is no coincidence.

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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Those terms required consumers to opt out of the program to avoid monthly charges. Amazon is under fire from the US Federal Trade Commission, which filed a lawsuit against it in Seattle.

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From supplements to skincare: Why wellness brand Swiish is entering beauty

Inside Retail

Swiish was founded by sisters Sally Obermeder and Maha Corbett in 2016 with a single superfood powder; now, they offer dozens of acclaimed products. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.