Remove 2016 Remove Consumer Remove Social Media
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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. It’s not just that trends have become more fleeting, they’re also more fragmented.

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When founders go rogue, their brands suffer. Here’s what two PR experts suggest

Inside Retail

Social media can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own social media presence.

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Google to pay US$700 million to consumers, states in Play store settlement

Inside Retail

Alphabet’s Google has agreed to pay US$700 million and to allow for greater competition in its Play app store, according to the terms of an antitrust settlement with US states and consumers disclosed on Monday in a San Francisco federal court. Google said it had piloted “choice billing” in the US for more than a year.

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator had first sued the company in July 2019. The offending ad (Image: ACCC).

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues. So how did the product come back from the dead? The simple answer is the power of female influencers.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.