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MCoBeauty CEO Shelley Sullivan on bringing ‘masstige’ makeup to the US market

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty launched into the US market this week and is now stocked in over 1,800 Kroger Co stores. Inside Retail: How did MCoBeauty approach entering into the US market? IR: Was MCoBeauty available to US consumers via e-commerce prior to launching into Kroger Co stores? SS: Absolutely.

Marketing 246
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130
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Milwaukee distributor hit with record fine for resale price maintenance

Inside Retail

The penalties are the highest imposed for resale price maintenance in Australia, according to the Australian Competition & Consumer Commission (ACCC). Techtronic admitted it had entered into 97 agreements with retailers and dealers between January 2016 and July 2021.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Unity 260
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Analysis: Will the market pay 7-Eleven’s $2 billion asking price?

Inside Retail

The 7-Eleven Holdings board’s decision to seek a buyer for its network of about 750 retail outlets continues a seismic restructuring of the convenience retail market in Australia. 7-Eleven has indicated a $2 billion price tag for its 9 per cent market share in fuel sales and market-leading national convenience store network.

Marketing 147
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Is now the time to go direct to consumer?

Inside Retail

Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. The post Is now the time to go direct to consumer? DTC darlings.

Consumer 130
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130