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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

National pride and unity The Olympics are famous for evoking strong feelings of national pride. The ceremonies are a celebration of cultural identity, and they foster a collective sense of belonging and unity among citizens. The collective joy and pride Americans felt during that moment reinforced a sense of unity and shared identity.

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Inside the rise of innovative digital fashion brand The Fabricant

Inside Retail

Since 2016, The Fabricant has been at the forefront of 3D garment design and digital fashion, featuring in several major collaborations with brands such as Puma, Under Armour, Buffalo London, Adidas x Karlie Kloss, and Australian Fashion Week. Burberry ramped up its use of CGI in advertising campaigns and 3D products for interactive websites.

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