Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

Beauty and Health 246

Beauty and Health Advertising Social Media Other 246

Inside Retail

AUGUST 31, 2023

Consumers hold firm expectations that environmental sustainability and social responsibility should be at the forefront of everything from executive strategy, to day-to-day operations. This is set to become even more important as Gen Z becomes the dominant consumer audience.

Fashion 264

Fashion Consumer Management Advertising 264

Inside Retail

AUGUST 4, 2021

The agreement, which bans infant formula manufacturers and importers from advertising and promoting infant formula directly to the public, was reauthorised by the ACCC last week until July 31, 2024. The issues raised by this application go beyond the scope of competition law, and raise significant health policy issues.

Promotion 130

Promotion Advertising Marketing Line 130

Inside Retail

JUNE 12, 2023

Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch. Another issue was that consumers struggled to find meaningful uses for them.

Shopping 130

Shopping Perspective Consumer Advertising 130

Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job?

Fashion 130

Fashion Advertising Management Concept 130

Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves. The losses occasioned in advertising by venturing on personal preference would easily pay the national debt. Personal preference is likely to appeal to a minority of people.

Social Media 52

Social Media Advertising Layout Engagement 52

Inside Retail

FEBRUARY 2, 2023

While striking an optimistic tone on sales of services and iPhones, CEO Tim Cook said an uncertain economy is expected to hurt categories like gaming and digital advertising.

Pattern 130

Pattern Advertising Accessories Accessories 130

Inside Retail

JUNE 9, 2021

Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.

Advertising 32

Advertising Strategy Management Curate 32

Eye on ESG

MAY 30, 2023

Disruption to employment and education caused by the COVID-19 pandemic, armed conflicts, environmental degradation and assaults on democracy in many countries have led to an increase in modern slavery, such that nearly 10 million people have been forced to work or marry since 2016.

Social Media 52

Social Media Form Light Management 52

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging.

Gifts 52

Gifts Fashion Color Promotion 52

Design Week

AUGUST 2, 2021

While the account itself was actually pretty interesting, I nonetheless needed a means of self-expression outside of promoting the merits of one asset management strategy versus another. It was fun to make, almost therapeutic, and above all else, felt nothing like work.

Design 145

Design Perspective Hobbies Art 145

Quarter 20

AUGUST 9, 2019

Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). In 2016, a Korn Ferry study showed that, “. Brand Strategy for Your Retail Design. The result?

Retail Space 52

Retail Space Space Outdoor Promotion 52

Inside Retail

JUNE 27, 2024

In 2016 Hairis quit her retail job to focus on Bydee, “I thought, okay, well, I can make a career out of this,” she said. Localising the website was one strategy Hairis credits for optimising its international growth following the boom. Now the business will put advertising spend behind marketing to the UK.

Fashion 263

Fashion Marketing Strategy Tailored 263

Go Hire - Retail

JUNE 27, 2024

The Telephone Consumer Protection Act (TCPA) prohibits autodialed or prerecorded “advertisement” or “telemarketing” calls or texts unless made with the prior express written consent of the recipient. Advertisement” means “any material advertising the commercial availability or quality of any property, goods, or services.”

Advertising 52

Advertising Consumer Strategy Engagement 52

Inside Retail

AUGUST 20, 2024

Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. We have gone in as the brand that sits underneath Zellers, so the go-to-market strategy has been to leverage the Zellers brand.

Social Media 147

Social Media Marketing Department Stores Promotion 147

Inside Retail

SEPTEMBER 5, 2024

The strategy was used in the 20th century to fight apartheid in South Africa and has been widely wielded against Israel through the Boycott, Divestment and Sanctions movement. The company’s $25 million plant in Gaza, opened in 2016, has been destroyed in the war, he said. Employees were unharmed, he said.

Advertising 130

Advertising Consumer Marketing Line 130

Inside Retail

JANUARY 24, 2023

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday. That business was about $31.7 billion in 2021 or 12.3

Advertising 130

Advertising Space Management Other 130