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R.M. Williams names new chief marketing officer

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.

Marketing 246
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Rising digital advertising costs are motivating retailers to build brand

Inside Retail

The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. In order to beat the rising cost of short-term digital marketing, retailers must focus more on long-term growth strategies. If you want long-term results, you’ll have to implement long-term strategies.

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Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. That’s really our brand strategy. SS: It depends on the strategy, really. Now, we’re the number-one-selling brand in Woolworths and Big W.

Expansion 245
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. This shift in media consumption patterns opened new avenues for advertisers and retailers to reach a digitally savvy audience.

Unity 260
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

Savage x Fenty , Adore Me Consumer protection nonprofit Truth in Advertising filed a lawsuit in 2020 against Savage X Fenty and its parent company TechStyle, which also owns e-commerce platforms such as JustFab and Fabletics, for the company’s automatic enrollment techniques. The retailer reached a $2.35

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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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Retail appointments of the week

Inside Retail

Former advertising firm executive Chris Willingham has joined the senior leadership team at iconic Australian footwear and apparel brand R.M. Willingham, former managing director of advertising and brand consulting company DDB New Zealand, will aim to drive the next phase of growth for the 89-year-old South Australia-based company.