Remove 2016 Remove Advertising Remove Social Media
article thumbnail

Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The regulator had first sued the company in July 2019.

article thumbnail

Rising digital advertising costs are motivating retailers to build brand

Inside Retail

The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. The post Rising digital advertising costs are motivating retailers to build brand appeared first on Inside Retail. per cent in FY21 to reach $11.4

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Luxe-for-less leader MCoBeauty talks international expansion

Inside Retail

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

Expansion 245
article thumbnail

Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

article thumbnail

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.

Unity 260
article thumbnail

Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

Fashion 246
article thumbnail

“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. They actually started to push the brand through social media in those markets. That’s something we’re working on.