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What it means to build a ‘DTC-smart’ brand for today’s retail environment

Inside Retail

In 2016, Facebook organic reach hovered around 16 per cent per post. Then there are Meta’s 2025 restrictions on health-related advertising, tightening the noose for wellness, beauty and supplement brands, which had pretty much relied on aspirational content for the past decade. Additionally, paid reach is not faring any better.

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TCPA Text Messages and Recruiting Compliance

Go Hire - Retail

Second, a lot of recruiters think that “employment” and “recruiting” messages sent via sms / text messaging are not considered “telemarketing” or “advertising” under TCPA, and are therefore exempt, see case law below. the court ruled that “recruiting” is not specifically covered as advertising under the TCPA. They know the TCPA.

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. Battling breastfeeding rates.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Her incredible athleticism and grace, combined with her infectious personality, made her a household name.

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Olympic fever: A golden opportunity – if you’ve got cash to splash

Inside Retail

The brand is back for another Games, building on its sponsorship of the Rio 2016 and Tokyo 2020 teams. Woolworths has a variety of promotions running in-store in addition to making donations to grassroots sporting organisations. Meanwhile, Harvey Norman is celebrating athletes in its advertising campaigns.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store.