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The right formula? Promotion of toddler milk comes into question

Inside Retail

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. Promotion of toddler milk comes into question appeared first on Inside Retail. Battling breastfeeding rates.

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Samsung Australia fined $14 million over false water-resistance claims

Inside Retail

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water. The claims “promoted an important selling point for these Galaxy phones. The regulator had first sued the company in July 2019.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Her incredible athleticism and grace, combined with her infectious personality, made her a household name.

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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

The results are impressive considering less than 10 years ago, in 2016, the company’s namesake brand, Abercrombie & Fitch, was ranked as one of the most hated retailers in the US by the American Customer Satisfaction Index. This helps sales, but it also ensures that discounting and promotions are reduced,” he said.

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“I want to rewrite the rules of retail”: Go For Zero’s Ellie Degraeve

Inside Retail

She moved to Australia in 2016 and launched Go For Zero in 2018. But while Degraeve had plenty of retail experience under her belt – she had worked as a business coach and international retail strategist before moving to Australia in 2016 – she didn’t know anything about growing an e-commerce business. “I

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Affordable luxury: A look at Aldi’s London champagne bar

Inside Retail

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It

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‘Back to the hustle’: Why Ryan Gracie left Catch to join MyDeal

Inside Retail

The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016. And after being here for only one day, I can see that this relatively small team is full of the passion and energy that existed at Catch back in 2016 and all the way through. It’s very tricky.

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