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How soda brand Olipop leverages pop-culture moments to grow

Inside Retail

Pooling together the US$100,00 they received from selling Obi in 2016, Goodwin and Lester dived back into the world of healthy sodas and ended up hitting a grocery retail jackpot. By the end of 2024, the brand is set to hit US$500 million in sales, over double the US$200 million Olipop generated in 2023.

Marketing 130
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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

Fashion 246
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Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?

Inside Retail

Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch. Another issue was that consumers struggled to find meaningful uses for them.

Shopping 130
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. It gives us a very global perspective, I think, in Australia.

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There’s no such thing as a perfect leader: Zalora’s Simone Cortini

Inside Retail

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. Inside Retail : Tell me about your career journey.

Fashion 130
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Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

” He also explains that part of Channel 4’s attraction to advertisers is its distinct personality and any changes to that could impact revenue. Foxall co-founder Andrew Foxall offers a more positive perspective, though says he’s “far less positive about the plausible political motives” behind privatisation.

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“Long Hours Don’t Make You a Better Creative”: Top Tips for Design Graduates

Design Week

And so, in October 2016 my colleague Kevin Growick and I decided to set up Adloids, a satirical online publication focussed on ripping apart the ad industry that we worked in (think The Onion of advertising). It gives you multiple perspectives to think about a problem or challenge.

Design 101