Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?
Inside Retail
JUNE 12, 2023
Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch. Another issue was that consumers struggled to find meaningful uses for them.
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