Inside Retail

MAY 10, 2022

The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. You might be surprised to learn that email remains one of the most effective forms of digital marketing, and shouldn’t be overlooked. per cent in FY21 to reach $11.4

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Advertising Social Media Strategy Form 130

Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

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Expansion Advertising Social Media Strategy 245

Contra

NOVEMBER 18, 2021

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? Advertising Is Storytelling. And what is in store for 2022?

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Inside Retail

SEPTEMBER 10, 2024

Print is back Since the rise of e-commerce, retailers have increased their focus on digital forms of communication, but there is a connection with consumers that email can’t replicate. The theme is obvious, and maybe a surprise to no one, fashion consumers love to see clothes in print.

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Fashion Social Media Department Stores Consumer 147

Inside Retail

DECEMBER 19, 2022

Cultural experts now see brands benefitting from leaning into personality, authenticity and fun – swapping the slick advertising for relatable user-generated and low-fi content. Since then, he has performed on Dancing with the Stars in the US as well as advertising on social media for beauty brands to credit apps.

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Inside Retail

MAY 27, 2021

The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016. And after being here for only one day, I can see that this relatively small team is full of the passion and energy that existed at Catch back in 2016 and all the way through.

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Inside Retail

SEPTEMBER 22, 2021

In 2016, H&M selected then 60-year-old model Gillean McLeod as the star of its swimwear collection. We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

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