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The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. You might be surprised to learn that email remains one of the most effective forms of digital marketing, and shouldn’t be overlooked. per cent in FY21 to reach $11.4
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The conversation felt very much like the first conversation that I had with [Catch founders] Gabby and Hezi [Leibovich] back in 2016. And after being here for only one day, I can see that this relatively small team is full of the passion and energy that existed at Catch back in 2016 and all the way through.
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2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? Advertising Is Storytelling. And what is in store for 2022?
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