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Rising digital advertising costs are motivating retailers to build brand

Inside Retail

The Australian digital advertising industry grew by a record 24.2 billion, the strongest year-on-year increase since 2016. Seamless integration of brand, design and technology is the key to delivering the best customer experience. Use design thinking to be creative and innovative. per cent in FY21 to reach $11.4

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.

Unity 260
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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. The line will be designed for all ages and sizes, thanks to her “why be boring?”

Fashion 246
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Minnie Moll appointed as new Design Council chief executive

Design Week

The Design Council has announced Minnie Moll is to take over as its new chief executive drawing on experience from a career which has touched on design, innovation, advertising and retail. Following this, Moll pivoted her career toward “driving change in retail”, according to the Design Council.

Design 71
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A tribute: How Issey Miyake changed the way we saw and wore fashion

Inside Retail

Throughout his career, Japanese fashion designer Issey Miyake, who has died of cancer at 84, rejected terms like “fashion”. Born in Hiroshima in 1938, Miyake studied graphic design in Tokyo where he was influenced by the Japanese-American sculptor Isamu Noguchi and the black and white photography of Irving Penn.

Fashion 162
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Facebook, EssilorLuxottica unveil first smart glasses

Inside Retail

The social media giant, which reported revenue of about $86 billion in 2020, makes most of its money from advertising but has invested heavily in virtual and augmented reality, developing hardware such as its Oculus VR headsets and working on wristband technologies to support augmented reality glasses.

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“Long Hours Don’t Make You a Better Creative”: Top Tips for Design Graduates

Design Week

Embarking on a career as a designer can be a minefield. Woods, who is CEO at Los Angeles design consultancy Edenspiekermann, has created the “straight-talking” guide for grads in the hope of imparting both career and life advice. We caught up with Woods to discuss some of the most pressing issues for young designers.

Design 101