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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday. ” The fashion industry grows up.

Fashion 246
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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. The trial is pretty small, it’s four stores, it’s about 140 SKUs, and it’s in the pet accessory category.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Retailers can take advantage of this by enhancing their online presence, creating interactive content, and engaging with consumers through social media. This might be stating the obvious but it works.

Unity 260
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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. From 10 to 100 stockists.

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

The campaign consisted of two collections, the first one exclusively between Fendi and the designer Hiroshi Fujiwara, which is made up of limited-edition bags, t-shirts and luxury accessories.

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Meet the power couple behind Stax and Secondleft

Inside Retail

When Matilda first met Don in 2016, I had absolutely no interest in Stax, she told Inside Retail. Were going to have a completely new presentation of how we do social media, Matilda explained. I think people are going to be quite excited about our brands evolution in 2025, its going to be a vibe.

Fashion 147
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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues.