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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

The campaign consisted of two collections, the first one exclusively between Fendi and the designer Hiroshi Fujiwara, which is made up of limited-edition bags, t-shirts and luxury accessories.

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What Stanley’s Valentine’s Day sellout says virality in retail

Inside Retail

There are countless examples of how social media virality, especially on TikTok, has helped lift a company’s profits in unprecedented ways, from the sale of fragrance products via #perfumetok to antacids via #hotgirlswithstomachissues.

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. From 10 to 100 stockists.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. Retailers can take advantage of this by enhancing their online presence, creating interactive content, and engaging with consumers through social media. This might be stating the obvious but it works.

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Andrea Lisbona’s desire to innovate an industry with Touchland

Inside Retail

Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today. The brand founder emphasized that “we started building this community around not just selling the beauty experience, but that sort of aspirational lifestyle approach of a brand with fashionable accessories.”

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday. ” The fashion industry grows up.

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Zara’s live shopping shows are a big hit in China. Can it do the same in the West?

Inside Retail

Shopping as entertainment isn’t new – TV shopping channels where viewers phoned in to buy featured products were popular for decades – but social media and e-commerce have triggered a new era of livestreaming, led by China where influencers sell everything from cosmetics to snacks at a frenetic pace.

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