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R.M. Williams names new chief marketing officer

Inside Retail

Williams as its new chief marketing officer. Williams last year, welcomed Willingham’s appointment, and said his role will be critical in accelerating the brand’s new growth strategies across digital and international markets. Williams names new chief marketing officer appeared first on Inside Retail. The post R.M.

Marketing 246
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130
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PE Nation co-founder steps aside

Inside Retail

” After years of working in fashion, Greaves and Edwards founded PE Nation in March 2016. The two aimed to disrupt the activewear market by realising their own vision of active streetwear.

Fashion 258
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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers.

Unity 260
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Freshly Cosmetics announces launch of its first flagship beauty store in the UK

Retail Focus

Still a relative newcomer to the global beauty industry, Freshly Cosmetics was established in 2016 and has already been used more than a million people across 20 countries throughout Europe as well as China. The brand has a very clear vision and purpose and the company are led and guided by pioneers in R&D for natural cosmetics.

Texture 223
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Beyond shoes, Volley is also focusing on its accessories range – which includes socks, hats and backpacks. In 2019, Volley’s brand manager John Szwede told News.com.au

Artistic 244