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Williams as its new chief marketing officer. Williams last year, welcomed Willingham’s appointment, and said his role will be critical in accelerating the brand’s new growth strategies across digital and international markets. Williams names new chief marketing officer appeared first on Inside Retail. The post R.M.
The two decided to fill in the white space themselves and started with a small booth at an independent fashion market. Over the past 10 years, the team has focused on growing in the US market. With the right design formula, sales from the US market have exponentially grown to where they now make up nearly half of Farm Rios profits.
PETA became a shareholder of Hermès in 2015 to push back against exposed cruelty in reptile farms in Texas and Zimbabwe, and in 2016 also revealed poor conditions for young ostriches at a Hermès supplier, before finding more poor conditions in 2017 in a Vietnam crocodile supplier.
Still a relative newcomer to the global beauty industry, Freshly Cosmetics was established in 2016 and has already been used more than a million people across 20 countries throughout Europe as well as China. The brand has a very clear vision and purpose and the company are led and guided by pioneers in R&D for natural cosmetics.
The Detroit-based platform first launched in 2016 as an online marketplace and now sells into more than 200 countries and territories. Earlier this year, it entered the Australian market and in May, it opened an authentication hub in Melbourne.
” After years of working in fashion, Greaves and Edwards founded PE Nation in March 2016. The two aimed to disrupt the activewear market by realising their own vision of active streetwear.
Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands. Beyond shoes, Volley is also focusing on its accessories range – which includes socks, hats and backpacks. In 2019, Volley’s brand manager John Szwede told News.com.au
From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market. When Matilda first met Don in 2016, I had absolutely no interest in Stax, she told Inside Retail.
H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday. ” The fashion industry grows up.
During the 2016 Rio Olympics, the story of US gymnast Simone Biles captivated audiences. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers.
With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. IR : How have you been going to market in terms of the marketing side? This was about 18 months ago.
In the touristy Saint-Ouen flea market, not far from the Stade de France where athletes will compete in this summer’s Paris Olympics, police officers swarmed in at dawn on April 3 and shut down 11 stores selling counterfeit bags and shoes. Seventy tonnes of products were destroyed in March alone, the letter said.
James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.
Mate was founded by sister and brother Julie Kronstrøm Carton and Christian Adel Michael in 2016. While the brand is benefiting from the overall growth of the e-bike market, which is projected to reach US$79.7 “Mate is doing a lot in the fashion space, so there was a good synergy there,” Wilkinson said. Riding the fashion trends.
Brands that take a strategic customer-centric approach can benefit from what funds customers do have and with ‘Euro summer’ heating up – Bydee is investing in meeting market demand with a localised approach. This was achieved by tapping into the travel-inspired swimwear niche and pivoting the expansion to markets that resonated.
Global sneaker resale site StockX has opened its first Australian authentication centre in Melbourne as it looks to improve the buying and selling experience for local users in an increasingly competitive global sneaker market. In many cases, you can pay for at least two of them when selling the third in the resale market.
Australian accessories brand Mimco is once again donating 100 per cent of the profits from all of its sales on 8 March to Our Watch, an organisation that aims to drive a change in culture and behaviours to prevent violence against women and children. Mimco has been working with Our Watch since 2016 and to date it has raised over $1.6
Based in Hong Kong and launched in 2016, Retykle, is a luxury resale childrenswear online marketplace with more than 10,000 sellers and buyers. The funds raised will allow Retykle to invest within its home market of Hong Kong, as well as expanding its reach into Singapore and Australia. Who is the resale customer?
The fact that some people are splashing out on $3000 handbags in the face of a recession doesn’t surprise Philip Corne, a board member for Camilla and Solbari, who was CEO of Louis Vuitton Australia from 2003-2016. “I Of course, the hero product is the accessories and ready-to-wear, but this is adding to the experience for the customer.”
RS: Saturdays has been leading the direct-to-consumer (DTC) revolution in Indonesia since introducing its eyewear in 2016. IR: How would you describe the current eyewear market and the competitive landscape? The DTC eyewear market is still nascent and highly fragmented in Indonesia.
As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.
I joined forces with Tim in 2015, and in 2016, Mia Fratino was born. I came into the relationship as a designer and a marketer and he’s very much the manufacturing and logistics part of it. We’ve got a showroom downstairs and do design and marketing upstairs. He moved his premises offshore about 12 years ago.
In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns. A major factor is that Bond-eye sells.
Kicking things off with a Kickstarter campaign Like many indie brands on the market today, a large source of funding was found via Kickstarter, a public funding platform for creative and entrepreneurial projects. Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today.
Following its launch in Australia in 2016, Danish retail group Bestseller has firmly entrenched its presence in the retail market, with the company making strides in its sustainability and circularity initiatives. It works with more than 500 supply partners, with its products manufactured across over 800 factories.
Founded in 1985, Taking Shape is the market leader in the plus-size fashion space in Australia and New Zealand, with around 150 bricks-and-mortar stores across the two markets, including about 60 concessions in Myer department stores. The US market could be next on the list. Targeting global growth.
Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. The business has subsequently grown from one style in 2016 to almost 20 SKUs today.
This is where acute marketing tactics come into play. How the Stanley tumbler went from dead to widespread When Stanley was originally launched in 1913, the company’s beverage and food containers were primarily marketed toward “rough and tumble” male consumers for arduous expeditions like hikes or long travel journeys.
Online marketplace StockX has seen exponential growth since it gained momentum in 2016. The resale platform is known as the leading destination to buy and sell rare and exclusive popular culture items such as sneakers, apparel, electronics, collectibles, and accessories. You can’t buy brand equity.
Lorenzato joined the company in 2016 as marketing and public relations manager and was appointed CMO in 2020. “Effective Thursday this week COB and after 8+ years, I will no longer be at Modibodi, unfortunately my role has been unexpectedly made redundant,” Lorenzato said in an email.
Australian tech accessory brand Quad Lock has partnered with the Grand Prix, investing more that $250,000 on consumer-facing events, as it seeks to transition from a specialisation in smartphone mounts to an expanded outdoor lifestyle offering.
We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. IR: You recently announced plans to open a number of new stores in the US, UK, and Australia, marking your return to the Australian market as a stand-alone retailer. IR: It seems like the business is in a much better spot financially.
One of the biggest turning points was when we decided to embark on selling online with e-commerce platform, Shopee, in 2016. Erigo and Shopee shared a common vision of wanting to inspire MSME [micro, small and medium enterprises] players in Indonesia to enter the global market. IR: It seems you mainly sell through Shopee.
On 17 August 2016, I met Dione at a networking event, and we hit it off instantly,” she recounted. “We Song, who was with Sephora Digital before joining Love, Bonito, heading up the digital marketing for Australia and New Zealand, said she is looking forward to teaming up with people who are wildly passionate about making an impact. “We
High-end multi-brand fashion retailers, such as Selfridges, Net-a-Porter and David Jones, all include catalogues in their marketing mix. While few brands can be as self-referential as J Crew with an extensive back-catalogue that dates back to 1983, many fashion retailers continue the tradition of a print catalogue.
As the resale market continues to grow, leading fashion and sneaker reseller StockX is taking steps to improve the process of buying and selling authenticated, pre-owned products online. Rise of the resale market The launch of Xpress Ship comes as demand for pre-owned sneakers continues to rise. Hence, the name: StockX.
Founded in Detroit in 2016, StockX has grown from a niche online resale site for rare sneakers into a global online marketplace for fashion, electronics, art and other collectibles with a staggering US$3.8 billion valuation. . Tell the world what you’re about without ever saying a word,” the campaign video states. Focus on global growth.
For the just-ended quarter, Apple’s profits missed Wall Street expectations for the first time since 2016, dragged down by iPhone sales falling for the first time since 2020. The wearables and accessories segment, which includes the Apple Watch and AirPods, fell 8 per cent to $13.5 And sales of the iPad were up 30 per cent to $9.4
How it all got started The original concept for BFABW was sparked in December 2015 when Porcher went to a holiday market and saw no vendor who resembled herself. Activated 42 pop-up events and rallied local communities in 14 cities to amplify Black women-owned businesses across both the Inspire Tour and Holiday Market.
Iconic British retailer Marks & Spencer (M&S) recently opened the doors to its 16th store in Malaysia, cementing its already significant presence in the Southeast Asian market. In 2016, just after opening its 10th store in mainland China, M&S made a complete exit from the country.
Founded online in 2009, Missguided seemed to start off well in the digital space, but a foray into brick-and-mortar retailing from 2016 appears to have ultimately sealed its fate.
Founded online in 2009, Missguided seemed to start off well in the digital space, but a foray into brick-and-mortar retailing from 2016 appears to have ultimately sealed its fate.
Chinas Fashion Momentum Group (FMG) has opened its largest Urban Revivo store and the first Benlai store in Southeast Asia in the heart of the newly opened shopping precinct One Bangkok , signaling its bigger goal to increase its market share outside its home market. Our goal is to achieve full coverage of the Asia-Pacific market.
Melbourne-based Twoobs has turned a damaged shipment of nearly 3000 pairs of its distinctive shoes into a sales boon that has exceeded the startup’s targets, in an eco-friendly marketing masterclass for other SMEs dealing with stock bungles. The Dadon sisters were overjoyed their come-clean marketing gamble paid off. “We
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