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Mimco bets big on marketplaces to reach new customers

Inside Retail

Australian accessories brand Mimco is planning to sell its handbags, shoes, jewellery and other products on third-party marketplaces for the first time, as it looks to reach new customers. “We’re As an accessories brand, its products can be worn more easily across ages than apparel. . It comes as Mimco marks 25 years in business.

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Axel Arigato opens flagship store in Covent Garden’s Seven Dials

Retail Focus

With a footprint of 2,500 sq ft, Axel Arigato Covent Garden offers an extensive range of womenswear, menswear, and accessories, including their iconic sneakers and ready-to-wear.

Outdoor 147
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Why StockX is a modern day Sotheby’s

Inside Retail

Online marketplace StockX has seen exponential growth since it gained momentum in 2016. The resale platform is known as the leading destination to buy and sell rare and exclusive popular culture items such as sneakers, apparel, electronics, collectibles, and accessories. You can’t buy brand equity.

Artistic 130
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Halleroed inserts sculptural travertine display plinths in Axel Arigato's Paris store

Dezeen

Located in the Marais district on Rue Vieille du Temple, the boutique stocks the brand's full range of footwear, clothing and accessories, in addition to a curated selection of design objects. It opened its first brick-and-mortar space in London's Soho in 2016 and has since expanded into four standalone spaces. "We

Display 104
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Vincent Van Duysen transforms Milanese palazzo into "sensual" Ferragamo store

Dezeen

As customers move through the sequence of rooms, they come across areas dedicated to footwear, bags, accessories and clothing, before finally descending a short stone staircase to reach a space displaying silk items. Salvatore Ferragamo established his first business focusing on ladies' footwear in 1927.

Boutique 107
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Can a Blundy-owned Best & Less take on Kmart and win?

Inside Retail

Back in 2016, the brand was focused on a specific customer persona called “Aspirational Amy”. Product-wise, Kmart has a greater number of ranges to engage in the style aspirations of middle Australia compared to B&L – think more homewares, pets, appliances – as well as apparel and accessories.

Apparel 130
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J Crew’s catalogue proves that print is still king in the fashion industry

Inside Retail

David Jones’ “Jones Magazine” delivers a curated edit by integrating “an efficient content strategy to inform and inspire our customers anywhere, anytime” into its digital, social and in-store platforms, former David Dones CEO, John Dixon, told Mumbrella in 2016.

Fashion 147