How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z
Inside Retail
SEPTEMBER 13, 2021
The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence.
Let's personalize your content