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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. shows the global fragrance market was valued at $49.8 Data from Market.us

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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“Bang” Goes the Gavel: Ownership of Social Media Accounts

Hunton Andrews Kurth

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. What it had wanted to do was to “ generate talk ” about rediscovering favourite flavours.

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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lace bralettes and posting products online. After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels.

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Why demand for Akubra hats is at an all time high

Inside Retail

We talk a lot as a management team about what’s the big driver,” Andrew Angus, Akubra’s general manager of sales and marketing, told Inside Retail. “Is Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. .