Remove 2015 Remove Form Remove Social Media
article thumbnail

How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. Whoever can successfully build a faster and more flexible supply chain at even more affordable prices and harness the power of next generation social media can very well be the next Shein.”.

article thumbnail

Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. In 2019, McKinsey reported that “Chinese consumers are now the engine of worldwide growth in luxury spending,” driven in part by consumers “born between 1980 and 2015 [who] are reshaping global luxury”. Wow, your limited edition! Oh my gosh!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Byron Bay business accuses Aldi of releasing ‘copycat’ picnic rugs

Inside Retail

Back in 2015 , a children’s toymaker found a product very similar to its own on sale in Kmart for as little as $2, while Target has also been accused of ripping off the designs of small businesses that make children’s clothes. That said, being alerted to Aldi’s rugs was “really upsetting” to the founder. “I

article thumbnail

From Saks to self-care: Barrière co-founder Cleo Davis-Urman’s career in retail

Inside Retail

Cleo Davis-Urman: Coming from an editorial and fashion styling background in my early career, I first got started in the fashion retail industry when I entered Moda Operandi in 2011 and later on at Saks Fifth Avenue in 2015. IR : If you could go back in time to the first day of running Barrire, what piece of advice would you give yourself?

Fashion 130
article thumbnail

What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

Ai Media Consulting’s 2022-23 report on consumer behaviour and the Hanfu industry states that the Chinese Hanfu market exceeded 10 billion yuan in 2021 and is projected to reach 19.11 billion) by 2025, a hundredfold increase from 2015. million views on local social media platform Xiaohongshu. billion yuan ($4.1

article thumbnail

Channel 4 privatisation could damage the UK’s “entire creative sector”

Design Week

In 2015, a network-wide rebrand was led by Neville Brody and Under the Skin director Jonathan Glazer. This includes Magpie Studio which rebranded Channel 4 Racing in 2013 and Supple Studio which branded the channel’s online platform for short-form content 4SHRTS. This includes work with design studios.

article thumbnail

Personal care brand Ethique concentrates on raising the bar

Inside Retail

Ethique was equity crowdfunded twice: first in 2015 with PledgeMe, which raised $200,000 in under 10 days; and two years later, when the brand was more established, raising half a million dollars in less than 90 minutes. Crowdfunding and solid support. Ethique is now in 24 markets globally, with 4500 stockists around the world.