Remove 2015 Remove Engagement Remove Social Media
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

The company expanded into general womenswear and rebranded to Shein in 2015, a name it expected customers would more easily remember. Whoever can successfully build a faster and more flexible supply chain at even more affordable prices and harness the power of next generation social media can very well be the next Shein.”.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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From moto to marathons: What’s next for performance apparel brand Sa1nt

Inside Retail

Here, Clarke reflects on how the SA1NT business has evolved since 2015, and the opportunities that are present in the recovery space. IR: Can you share your business journey from Sa1nt Moto in 2015, including the evolution that occurred from motorcycle wear?

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Why demand for Akubra hats is at an all time high

Inside Retail

Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. . But fast forward several decades, and the brand was in need of a shakeup. Under his direction, Akubra has also entered the surf category.

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Sol de Janeiro: ‘We’re only scratching the surface of what’s to come’

Inside Retail

Founded by Heela Yang along with Marc Capra and Camila Pierotti in 2015, Sol de Janeiro, the body care brand known for its skin-firming Bum Bum Cream, is now one of L’Occitane Group’s biggest success stories. The main driver for Sol de Janeiro’s impressive growth globally includes powerful social media,” L’Hostis said.

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Here’s how Farfetch is creating the store of the future

Inside Retail

Digital showrooms and interactive virtual spaces are becoming the norm in retail as entirely new channels to engage and showcase products. When we’re not confined by physical walls, we have the potential to craft experiences that redefine brand engagement and can touch people anywhere in the world.