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Pumpkin spice latte season is here. But is the cult drink’s popularity waning?

Inside Retail

It wasn’t until 2015, after food blogger Vani Hair, also known as Food Babe, began putting pressure on Starbucks to reveal the contents of its ingredients, that the brand started to use real pumpkin in its drink, adding a pump of pumpkin puree. To be clear, the pumpkin spice in pumpkin spice lattes has nothing to do with the vegetable itself.

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The story behind The Ripped Bodice, an indie bookstore for romance lovers

Inside Retail

In 2015, the sisters started a fundraising campaign on Kickstarter to open their dream bookstore, eventually raising US$91,187 of their US$90,000 goal. In-person community, expert and curated recommendations, gifts, and items from small makers and experiences you can’t get online! LK: So many!

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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

Amazon’s first Prime Day was held on July 14, 2015, and was created to celebrate Amazon’s 20th anniversary. The social media platform’s sales numbers were also hindered by a pricing glitch that occurred. Part of the issue stemmed from TikTok’s lack of enticing discounts.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’. Holistic expansion strategies.

Consumer 130
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How British brand Papier is driving growth in the global stationery market

Inside Retail

Just as #booktok has helped revive the indie bookstore sector, several social media trends and hashtags have helped revive the popularity of personal journals and other aesthetically pleasing stationery items amongst millennial and Gen Z consumers. million in revenue globally. million in revenue globally.

Marketing 100
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SMILE if you enjoy everyday design – Interview with Robert Bronwasser

Design Wanted

Bronwasser was also the ambassador for Dutch Design Week 2012, and in 2018 he designed and curated the Partner Country Presentation at Ambiente in Frankfurt. In 2015 I decided to start working under my own name , to increase the emphasis on his personal philosophy and signature style and moved to a spacious new studio in North Amsterdam. .

Design 98
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Making an inkpact

Retail Insider

And this is very much the premise of the innovative marketing company Inkpact, which was set up in 2015 by Charlotte Pearce who had a moment of epiphany at a conference when she discovered someone bemoaning the lack of progress they were making in setting up meetings – with emails having no effect whatsoever. No-one, that’s who.