Inside Retail

JUNE 27, 2022

Consumers are at the heart of all we do. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer. We invest in customer analytics technology, which allows us to segment buyers into groups based on behaviour,” Singh noted.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

AUGUST 31, 2021

Sony tried to revive the brand as a youth-focused subsidiary but after three years gave up and the brand was effectively shelved in 2006 until US company Hale Devices was granted the brand name in 2015.

Consumer Electronics 147

Consumer Electronics Social Media Management Consumer 147

Inside Retail

AUGUST 22, 2022

However, earlier this month, it drew anger from Chinese social media users after its Spanish Instagram account posted a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese users pointed out was wearing a qipao dress, a traditional Chinese outfit.

Social Media 130

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Inside Retail

SEPTEMBER 29, 2024

Founded by Heela Yang along with Marc Capra and Camila Pierotti in 2015, Sol de Janeiro, the body care brand known for its skin-firming Bum Bum Cream, is now one of L’Occitane Group’s biggest success stories. The main driver for Sol de Janeiro’s impressive growth globally includes powerful social media,” L’Hostis said.

Social Media 130

Social Media Gifts Marketing Expansion 130

Inside Retail

APRIL 10, 2024

Papier is a British online stationery brand founded in 2015 that has since taken the world by storm. That search led to the US$200 billion stationery market, which was just so ripe for disruption and ready for a brand that was relevant to modern consumers. For consumers, it’s rarely ‘either-or’ but more about finding balance.

Expansion 130

Expansion Social Media Consumer Marketing 130

Inside Retail

AUGUST 8, 2023

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. These collaborations are becoming increasingly popular, especially with Chinese consumers.

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

AUGUST 27, 2023

In 2015, the more financially accessible Marc by Marc Jacobs line was pulled back, and LVMH shut down the brand’s menswear department in 2017. Consolidated retail revenues, not counting fragrance royalties, reportedly fell from US$650 million in 2015 to US$300 million in 2018.

Social Media 130

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Inside Retail

AUGUST 27, 2024

Prior to that, I was a consultant at McKinsey, where I served clients in the consumer and retail sectors across a variety of strategic and operational areas. VW: I was working at L’Oréal in 2015 when ColourPop first came on the scene. We strive to bring next-level quality products to consumers at an accessible price point.

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Inside Retail

OCTOBER 22, 2024

E-commerce and social media gave retail entrepreneurship a sniff but the march of technology, including AI, will inevitably tilt the playing field further toward the large chains with strong balance sheets. By 2015 that number was halved, and this year it has gone to less than 20 per cent. What’s the problem?

Social Media 130

Social Media Shopping Apparel Accessories 130

Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

JANUARY 14, 2024

When Shea Marie launched swimwear label Same back in 2015 there was no blueprint or incubator to help convert her influence into a brand. Brand founder Marie, who got her start in fashion as a blogger, doesn’t underestimate the power of social media and continues to harness the power of user-generated content (UGC). “We

Expansion 130

Expansion Fashion Social Media Consumer 130

Inside Retail

JUNE 2, 2021

According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. Consumers are now concerned about key ingredients, efficacy and quality. billion (approximately AU$13 billion) in 2015 to RMB 176.9 The influence of social media.

Social Media 130

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Inside Retail

NOVEMBER 20, 2022

The sisters worked in the same airline company, before starting a boutique store in 2015. Schmidt said that their backgrounds were more in corporate and travel, and they didn’t have knowledge or experience in commerce, IT, manufacturing, social media, fashion, design, social media or importing.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

AUGUST 9, 2023

Guochao , which can roughly be translated as ‘China chic’ is a trend that is rapidly growing in popularity amongst the country’s core consumers – Millennials and Gen Z. billion) by 2025, a hundredfold increase from 2015. billion yuan ($4.1 Florasis (also known as Hua Xizi locally) is a high-end beauty brand based in Hangzhou. .

Social Media 130

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Inside Retail

MARCH 20, 2024

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We

Social Media 130

Social Media Accessories Accessories Strategy 130

Inside Retail

MARCH 20, 2024

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We

Social Media 130

Social Media Accessories Accessories Strategy 130

Inside Retail

AUGUST 7, 2022

Six months after leaving the eco-friendly online retail business she sold to manufacturing and consumer goods company BWX for $27.9 Founded by Tom and Monique Hession in 2015, Snuggle Hunny Kids is known for its photo-worthy baby swaddles, onesies and birth announcement cards featuring its own unique designs. Back in the driver’s seat.

Social Media 130

Social Media Apparel Expansion Space 130

Inside Retail

SEPTEMBER 5, 2023

It wasn’t until 2015, after food blogger Vani Hair, also known as Food Babe, began putting pressure on Starbucks to reveal the contents of its ingredients, that the brand started to use real pumpkin in its drink, adding a pump of pumpkin puree. To be clear, the pumpkin spice in pumpkin spice lattes has nothing to do with the vegetable itself.

Social Media 130

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Inside Retail

FEBRUARY 14, 2022

Back in 2015 , a children’s toymaker found a product very similar to its own on sale in Kmart for as little as $2, while Target has also been accused of ripping off the designs of small businesses that make children’s clothes. That said, being alerted to Aldi’s rugs was “really upsetting” to the founder. “I

Social Media 130

Social Media Boutique Line Form 130

Inside Retail

DECEMBER 15, 2024

Cleo Davis-Urman: Coming from an editorial and fashion styling background in my early career, I first got started in the fashion retail industry when I entered Moda Operandi in 2011 and later on at Saks Fifth Avenue in 2015.

Fashion 130

Fashion Beauty and Health Balance Social Media 130

Inside Retail

JULY 24, 2024

Amazon’s first Prime Day was held on July 14, 2015, and was created to celebrate Amazon’s 20th anniversary. According to Adobe Analytics, consumers spent around US$7.2 per cent increase compared to the year prior, and on July 17, consumers spent US$7 billion, marking a 10.4 billion ($11 billion) on July 16, marking an 11.7

Retail Marketing 130

Retail Marketing Marketing Promotion Social Media 130

Inside Retail

NOVEMBER 14, 2023

In 2015, the sisters started a fundraising campaign on Kickstarter to open their dream bookstore, eventually raising US$91,187 of their US$90,000 goal. IR : What elements or experiences do independent bookstores, such as The Ripped Bodice, offer that are enticing consumers, especially in the Gen Z and millennial demographic?

Social Media 130

Social Media Location Gifts Curate 130

Inside Retail

APRIL 2, 2024

The rise of the stationery market Research and Markets attributes the rise of this seemingly old-fashioned consumer product category to a few factors, including consumers’ preference for a tactile writing experience, the power of influencer marketing and the growth of e-commerce. million in revenue globally.

Marketing 100

Marketing Social Media Consumer Shopping 100

Inside Retail

JUNE 10, 2021

Farfetch believes ‘the future of luxury fashion retail will be defined by the reinvention of the consumer experience, through online and offline integrations’. . It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

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Social Media Fashion Boutique Engagement 130

Inside Retail

AUGUST 4, 2022

The good news is that addressing the problem of food waste meets consumer expectations and offers businesses many benefits. Reconsider: Why Food Waste is Everybody’s Problem , found that as much as 40 per cent of global food production is being wasted, and today’s consumers are increasingly motivated to address this issue head-on.

Consumer 130

Consumer Social Media Balance Engagement 130

Inside Retail

NOVEMBER 17, 2021

Ethique was equity crowdfunded twice: first in 2015 with PledgeMe, which raised $200,000 in under 10 days; and two years later, when the brand was more established, raising half a million dollars in less than 90 minutes. However, she is glad to see more sustainable choices on the market for consumers regardless. West has no idea how.

Social Media 130

Social Media Perspective Marketing Form 130

Retailing Insight

MAY 2, 2024

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Marketing 52

Marketing Social Media Advertising Outdoor 52

Design Wanted

JUNE 29, 2021

a Silicon Valley based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security and Surveillance domains. We are here to encourage and remind designers that design has the power to change lives and can be a very impactful tool for social good.”.

Design 98

Design Promotion Consumer Electronics Social Media 98

Greater Group

AUGUST 27, 2019

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. trillion, show no sign of slowing down. Case Study: New Balance (Tokyo). Download your free guide here!

Design 52

Design Social Media Balance Shopping 52

Retail Insider

DECEMBER 1, 2021

And this is very much the premise of the innovative marketing company Inkpact, which was set up in 2015 by Charlotte Pearce who had a moment of epiphany at a conference when she discovered someone bemoaning the lack of progress they were making in setting up meetings – with emails having no effect whatsoever. No-one, that’s who.

Social Media 52

Social Media Artistic Engagement Marketing 52

Design Wanted

APRIL 23, 2021

In 2015 I decided to start working under my own name , to increase the emphasis on his personal philosophy and signature style and moved to a spacious new studio in North Amsterdam. That is why I like to design consumer products and furniture. Your projects’ sketches are beautifully documented on your website and social media.

Design 98

Design Concept Form Interior 98

CRP

JULY 5, 2022

According to Our World in Data , plastic packaging is the single largest contributor to global waste per industrial sector, generating 141 million tons of waste in 2015. Select materials with the highest content of recycled materials as possible for your need, and take into consideration the ease of recycling for the consumer.

Beauty and Health 52

Beauty and Health Social Media Consumer Location 52

Inside Retail

OCTOBER 31, 2023

“Puma has a higher sales exposure to women than Adidas or Nike, and the original Rihanna partnership in 2015 was really effective in helping it build strong demand and a lot of credibility with the female consumer,” said Graham Renwick, analyst at Berenberg.

Fashion 264

Fashion Apparel Social Media Merchandising 264

Trade Show Booth Companies - Trade Group

JUNE 22, 2023

For brands, more is needed to reach the esports consumer. Consumers, in general, do not relate to brands in the same way they did even a few years ago. Young consumers, in particular, respond to brands differently than previous generations. By fulfilling a need, you will build brand loyalty and consumer relationships.

Engagement 52

Engagement Consumer Perspective Marketing 52

Inside Retail

OCTOBER 12, 2021

Danielle Atkins and Alexander Babich started Australian bikini label Kulani Kinis as a side hustle in 2015. While a competitive market, Kulani Kinis has proven popular with customers by prioritising customer service, fast international shipping and high quality products, the latter being a major bugbear with consumers in this category.

Marketing 130

Marketing Social Media Strategy Management 130

Barber Design

MARCH 20, 2020

Over the past year the fashion industry has begun adapting to meet consumer needs more than ever before – as many shoppers reject ‘fast fashion’ in favour of sustainable, ethical brands. These are very powerful channels to bring those customers in-store.”. They’re just adding to the pile.”.

Concept 52

Concept Design Fashion Boutique 52