2015 Advertising Marketing Other 
Inside Retail
MARCH 4, 2024
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If
Retailing Insight
MAY 2, 2024
M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.
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Inside Retail
NOVEMBER 21, 2023
Brand extensions are nothing new Brands often try to extend their “ halo ” to cover other fields, hoping to capitalise on goodwill and stay relevant in a changing world. Cadbury briefly introduced Vegemite chocolate in 2015, but then said it hadn’t been serious. per cent and Woolworths 7.8 per cent over the past year.
Hunton Andrews Kurth
JANUARY 27, 2022
This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements. The FTC issued two new guides for businesses on soliciting reviews, one directed to marketers , the other to online platforms.
Inside Retail
OCTOBER 26, 2021
Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. They are really effective, especially in recent years, where other channels have become tougher and we’ve got less control to reach consumers.
Inside Retail
JUNE 29, 2022
Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. on 24 June.
Inside Retail
JANUARY 5, 2023
Nic Szerman lost his job at Meta Platforms in November, just two months after joining full-time, falling victim to a sweeping 13 per cent reduction of its workforce as the advertising market cratered. One former Googler has sought to help others like him looking for life after technology giants. ” Dotcom bubble 2.0.
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