Inside Retail

MARCH 20, 2024

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We

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Inside Retail

JANUARY 14, 2024

When Shea Marie launched swimwear label Same back in 2015 there was no blueprint or incubator to help convert her influence into a brand. Brand founder Marie, who got her start in fashion as a blogger, doesn’t underestimate the power of social media and continues to harness the power of user-generated content (UGC). “We

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Inside Retail

APRIL 28, 2021

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”.

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Inside Retail

AUGUST 30, 2021

Between social networking, direct messaging, and entertainment/video platforms, shopping is on our mind a lot of the time. When we crave a fashion fix but need an alternative to social media, fashion publications, e-commerce websites, and streaming platforms, a mobile app might be the fashion distraction you’re after.

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Inside Retail

AUGUST 8, 2023

In 2019, McKinsey reported that “Chinese consumers are now the engine of worldwide growth in luxury spending,” driven in part by consumers “born between 1980 and 2015 [who] are reshaping global luxury”. Trendy collaborations help consumers navigate the ebbs and flows of social media to capture novelty and hype. Oh my gosh!

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Inside Retail

JUNE 10, 2021

In 2015, Farfetch acquired British luxury goods boutique Browns to test its Store of the Future technology, and this is now the blueprint for immersive shopping experiences underpinned by connectivity, data, and superior customer service. As one of the largest luxury retail platforms in the world, Farfetch is not solely focused on online.

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Inside Retail

MAY 16, 2023

Since launching her label in 2015, Australian designer Mariam Seddiq has forged her own path in the fashion industry, embracing diversity and gaining acclaim for her colourful and architectural garments. Inside Retail : What led you to launch your label in 2015, and what were the early days of building your business like?

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Inside Retail

OCTOBER 31, 2023

“Puma has a higher sales exposure to women than Adidas or Nike, and the original Rihanna partnership in 2015 was really effective in helping it build strong demand and a lot of credibility with the female consumer,” said Graham Renwick, analyst at Berenberg.

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Inside Retail

OCTOBER 23, 2023

Social media (Pinterest) and new marketplaces (Etsy) have given new exposure to the joys of spinning and weaving to the next generation. In 2015, my husband and I decided the time was right to move from New York City back to Ashburton and grasp the opportunity to work and ultimately take over the family business.

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