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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

With products available in 26 countries and regions worldwide, Momotaro Jeans is planning a broader expansion strategy to attract more international customers as tourism to Japan flourishes. The post Momotaro Jeans aims to capture international customers through rebrand strategy appeared first on Inside Retail Australia.

Strategy 147
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David Jones acquired by Anchorage Capital for undisclosed sum

Inside Retail

The spokesperson confirmed that David Jones CEO Scott Fyfe and his management team will remain on board and that Anchorage will support the retailer’s ongoing turnaround strategy, known as Vision 2025+. Woolworths Holdings acquired David Jones in 2014 for $2.1

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind. With the increasing financial power of this generation of shoppers, opportunities for newer, trendier brands to tap into this space have exponentially opened up over the past decade.

Marketing 244
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Luxury label Portia & Scarlett sold to American fashion company

Inside Retail

Founded in 2014, Portia & Scarlett is known for its sophisticated designs featuring contemporary fabrics, trending colour palettes, and expert construction. The label is present in 47 countries including Australia, the US and the UK, with a network of nearly 1000 stockists.

Fashion 287
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Coffee chain Single O expanding Japanese footprint after early success

Inside Retail

Yamamoto joined Single O Surry Hills on an overseas exchange and eventually led the team’s expansion in Japan, heading the launch of the original roastery in 2014 and the Hamacho cafe in 2021. .” Single O Japan GM Yu Yamamoto, who has been an integral part of the brand for 15 years, will spearhead the opening.

Expansion 277
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Th e store , whic h firs t opene d i n 2014 , span s ove r 50,00 0 sq.

Curate 240