Remove 2014 Remove Social Media Remove Strategy
article thumbnail

How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. Social media darling no more. In an allegedly leaked company presentation shared on Reddit, the brand has a new strategy for its retail channels, including an entry into wholesale.

article thumbnail

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. Social listening also helps us identify trends and react to social trends quickly.

article thumbnail

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

article thumbnail

Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. As a strategy, this worked well into the 2000s, but failed dismally thereafter. Suddenly, brands like Revlon were seen as conservative, dated and out of touch.

article thumbnail

Temple of the Sun co-founder talks design inspiration and sales growth

Inside Retail

Founded in Byron Bay in 2014, it has gained a cult following for its unique designs inspired by history, archaeology and ancient symbolism. Darren Gallant: Temple of the Sun first launched in late 2014. IR: Tell me about your international expansion strategy and plans, specifically into international markets?

Design 246
article thumbnail

Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. National and international expansion.

Planning 244