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Social media has rewritten the rules of advertising

Inside Retail

Data from marketing insights agency Warc and research house GWI released last month shows a new victor this year in the race for the globe’s advertising dollars: social media. billion will be spent by advertising on social media channels this year – 14.3 GWI data shows that social media users in Apac are 11.2

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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. Social media darling no more. The post How beauty brand Glossier went from social media darling to social outcast appeared first on Inside Retail.

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Black Lives Matter: the designers using social media to protest

Design Week

The controversy over the hashtag shows the use of social media to designers, as a way to spread and show support as well as distribute educational information. The six-part guide aimed to show the ways in which social media can be manipulated to spread the message of the Black Lives Matter movement.

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Restaurateur to be sued by Beastie Boys over ‘Sabotage’ ads

Inside Retail

The group said in its complaint filed on Wednesday that Brinker unlawfully used “Sabotage” in Chili’s social-media ads, falsely implying that the Beastie Boys endorsed the casual-dining restaurants. million jury verdict against energy-drink maker Monster Beverage Corp in 2014 for using its music without permission.

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Kate Spade CEO: “The power of TikTok for product discovery is incredible”

Inside Retail

We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. Social listening also helps us identify trends and react to social trends quickly.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion.

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